Friday, June 19, 2026

Prada is the newest luxury fashion company, with sales hitting a new high

The company behind Prada, Wonderful And Church’s brand said that in the six months ended June 30, retail revenues were higher than pre-pandemic levels, even if some stores were closed due to lockdowns.

Total net income reached 1.5 billion euros (1.3 billion pounds), a 66% increase from the previous year when travel restrictions were affected at a constant exchange rate Footsteps And some sites were temporarily closed.

The Prada Group, headed by Patrizio Bertelli, said that at a fixed exchange rate, retail sales increased by 60% year-on-year and 8% year-on-year. E-commerce has grown strongly.

The company said that once European stores reopen, they will be partially restored. It performed strongly in the Asia-Pacific region, and its business in the Americas also improved significantly.

This update was released in the same week as the other two updates Luxury Companies such as LVMH and Kering also revealed sales growth.

A report from the Royal Bank of Canada Capital Markets earlier this month stated: “Excessive savings, rising wages, and rising asset prices all contribute to increased disposable income, as well as the’feel good’ factors associated with luxury goods purchase decision paths. “

Prada’s Bertelli said: “Sales momentum will remain strong in the second half of the year.”



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