Marketing podcasts and John Janch
In this episode Tape Marketing Podcast, I’m doing a solo exhibition, I’m talking about some concepts in my latest book, The ultimate marketing engine: Five steps to achieve sustained growth.
Key points:
In the previous episode, I’m talking about creating customer success tracking. In this episode, I will delve into one element of the customer’s success trajectory-milestones. The idea behind Customer Success Track is that you can develop a roadmap for the stages that customers may go through based on their current location and the results they expect.
Each stage in customer success tracking has milestones that clearly indicate what they need to accomplish before they can move on to the next stage. In this episode, I will very clearly describe how to set these milestones for your customer journey.
Topics covered by me:
- [1:02] The idea behind the road to customer success
- [1:48] What is milestone marketing
- [2:37] Create a clear picture of development milestones
- [2:41] Break through the various stages of the channel work we do: website, content, search engine optimization, social media, email, paid search
- [4:12] Evaluate client’s milestones in the foundation phase
- [10:16] Integrate all channels
- [11:23] Get the ultimate marketing engine companion course
Resources mentioned:
More information about the tape marketing consultant network:
Do you like this show?Click above and Give us a comment iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.
Fiverr Business connects your team with professional freelancers and provides a powerful workspace to manage all your projects and budgets more effectively. You can access a curated catalog of top outsourcing talent in more than 500 categories-reviewed for quality and experience. You can create projects, approve budgets and manage your freelance activities in one workspace.
They help you succeed by providing you with a designated business success manager, helping all your customers match the right talent for each task, and making the most of each tool to succeed while providing priority customer support. Sign up for Fiverr Business for free.
Free ebook
7 steps to expand your consulting practice without increasing overhead
A network of duct tape marketing consultants helped me develop more than 40% in the past 12 months. ~ Michael Quinn-Michael Quinn Agency, Fargo, ND
