As autumn approaches, Starbucks (SBUX) Will publish its popular Pumpkin Spice Products In the store location, and has released household products to the grocery store. The company has followed the past trend of releasing beverages early, but this move is also because increased concerns about COVID-19 may mean more Americans staying at home.
Seasonal products usually boost sales. In 2019, the Seattle-based coffee chain brought the drink back in late August, earlier than usual. The release dates are August 27, 2019 and August 25, 2020.
Starbucks wrote on its website: “Starting this month, Starbucks autumn home coffee products will be back on the grocery store shelves for a limited time, and some new products will also be launched. These products will definitely help everyone feel comfortable at home. Enjoy their seasonal favorites.” Household products.
Starting today, the autumn Starbucks® home coffee products will be back on the grocery store shelves for a limited time, and the newly added seasonal pumpkin spice customers can enjoy in the comfort of their homes. https://t.co/iqBpPVbfPH
— Starbucks News (@StarbucksNews) August 3, 2021
Household products are well adapted to the 2021 trend. As more coffee drinkers turn to oat milk and almond milk, non-dairy coffee has gained strong consumer support.
The chain performed strongly in the third quarter. Consolidated net income increased by 78%, reaching a record $7.5 billion.
“Starbucks set a record performance in the third quarter, demonstrating a strong momentum beyond recovery. Our ability to act quickly and flexibly, and able to respond to changing customer behaviors, helps to further differentiate Starbucks. Let us be here. The moment is in a good position,” President and CEO Kevin Johnson said in a statement on July 29.
On Thursday, Starbucks shares closed at US$119.03, up US$0.78 or 0.66%.
