Friday, July 10, 2026

New York City spends $10 million on COVID vaccine media blitz against tourists


According to the Associated Press, New York City launched a US$10 million media blitz against tourists to encourage them to be vaccinated against COVID-19 as the city began to implement new regulations for vaccination in public places.

mayor Bai Sihao New regulations were issued in response to the sharp increase in new coronavirus cases in the city. In the past week, the city saw an average of 2,000 new cases per day, compared with about 200 cases per day in late June.

The mayor also announced that about 100 vaccination sites, such as stadiums, will be set up, and more than 600 canvassers will be sent to help carry out the campaign.

Avner Balkany was visiting from Israel with his family. He said he did not know the new regulations of the city, but was prepared to show his vaccination card anyway.

“We must convince as many people as possible to get vaccinated,” he said. “I know this is problematic-people’s rights-but this is still an emergency. In an emergency, you must take active measures.”

For more reports from the Associated Press, please see below.

A new COVID-19 vaccination regulation requires entry into New York City restaurants, indoor stadiums, and all indoor entertainment venues to provide a vaccination certificate. The picture above is the sign of a restaurant on the Upper West Side of New York on August 17, 2021. This is the first day you must show proof that you have been vaccinated against COVID-19 to eat indoors.
Timothy A. Clary/AFP via Getty Images

The Stop Inn has not concealed that it plans to comply with the city’s new laws regarding the coronavirus-all customers who dine indoors in restaurants, browse artwork in museums, or sweat in the gym must prove that they have been vaccinated against COVID-19.

On Monday, signs on the front doors and windows of restaurants in Queens followed the city’s latest efforts on Tuesday to combat the particularly troublesome and more contagious variant of Delta, which caused a surge in infections and hospitalizations.

Nobu Lama, 17, said that he was surprised when the waiter politely asked for his vaccination card shortly after he sneaked into a stall with his parents and sister.

“We didn’t know we had to take it,” he said. The lama said that when the lama and his family showed a copy of the vaccination card on their mobile phones, the waiter seemed to be relieved.

The vaccination mission announced by De Blasio two weeks ago was aimed at persuading more people to get vaccinated, otherwise they would miss the city facilities such as restaurants, bars, gyms, public performances, museums and other venues.

But these measures are full of complexity, because restaurant waiters, bartenders and ticket sellers become the first-line enforcers of vaccination rules. Uneasy about losing business, but considering that another economic shutdown could be catastrophic, business owners are keenly aware that controlling the virus will open their doors.

“We don’t want to restore restrictions,” De Blasio said at a virtual press conference on Tuesday. “The key to our progress is vaccination.”

According to city data, since the beginning of August, more than 300,000 people have received at least one shot of the vaccine. At least 5.2 million of the city’s 8.8 million residents have been vaccinated at least once, and nearly 5 million have been vaccinated.

As the threat posed by the Delta variant grows greater, some cities and states and the federal government have taken more active actions to allow more people to be vaccinated or expose them to regular testing or lack of access to elements of public life.

Since New York City announced the news, San Francisco and New Orleans have followed suit. Los Angeles is considering similar measures. All of these are led by the Democratic mayor, highlighting political divisions over vaccines, masks and other measures.

The new rules went into effect on Tuesday, but will not start until September 13, providing a grace period for implementation.

On Tuesday, the Museum of Modern Art does not require visitors to show proof of vaccination. A conductor said that he did not know when this request would start.

Andrew Rigie, executive director of the New York City Hotel Alliance, said his team fully supports this work. In return for cooperation with the industry, he called on officials to supplement financial aid to restaurants that are still struggling.

Leon Ellis, the owner of Chocolate, a restaurant in the Harlem district of the city, said that in order to prevent the virus from causing more damage to companies like him, sacrifices are necessary.

“This time COVID is a big deal. So we need to do everything we can to make sure we are under control,” he said.

Ellis knows that he and his employees still need to work out some details to fully comply with the new regulations, but he also knows that it will take a few weeks to implement them.

“I still need to study this,” he said. “But no matter what the guidelines are, we will follow them.”

MOMA's vaccination card
Avner Balkany said he did not know the city’s new vaccination rules, but would prepare to show evidence that he was vaccinated in January. On Tuesday, 56-year-old Israeli Balkani displayed his vaccination card while waiting to enter the Museum of Modern Art in New York.
Bobby Caina Calvan/Associated Press Photo



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