John Jantsch’s Marketing Podcast
In this episode Tape Marketing Podcast, I am doing the first part of a solo exhibition series, in which I will introduce one of my favorite topics: recommendation.
Key points:
In a recent Texas Tech Survey, 89% of 2,000 consumers claimed that they have a company they like very much, and they would be happy to recommend it—only 29% actually did it. Why is there such a gap? One of the main reasons is that they are not required to do so.
In this series, I will introduce the seven grades of recommended fuels I call. I am unraveling the first of seven specific strategies or methods that will definitely help you generate more recommendations for your business.
Topics covered by me:
- [1:22] Seven grades of recommended fuel
- [3:59] Why people don’t recommend a company they like
- [5:23] Recommend to eliminate decision risk
- [6:54] How getting a referral affects the lifetime value of newly acquired customers
- [8:53] Introduce recommended ideas in the sales process
- [9:58] Calculate your customer success quotient
- [12:42] Focus on every customer interaction
Resources I mentioned:
More information about the tape marketing consultant network:
Do you like this show?Click above and Give us a comment iTunes, please!
This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network.
Free ebook
7 steps to expand your consulting practice without increasing overhead
A network of duct tape marketing consultants helped me develop more than 40% in the past 12 months. ~ Michael Quinn-Michael Quinn Agency, Fargo, ND
