How small business owners and entrepreneurs succeed

Marketing Podcast by Barry McCarthy

In this episode Tape Marketing Podcast, I interviewed Barry C. McCarthy.Barry He was appointed President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors.He is also the author of this book The small business revolution: how owners and entrepreneurs succeed.

Key points:

Questions I asked Barry McCarthy:

• [1:21] What do you want to express with the word “revolution” in the title of the book?
• [3:56] How do you define a small business?
• [5:43] Your new book has largely benefited from a series you call the SBR series. You call the SBR series-can you talk about the entire project?
• [7:08] What has become more difficult for small businesses in the past decade?
• [8:27] How hard is it for an organization like Deluxe to do more in the digital realm?
• [12:27] In your book, you cover some major areas such as human resources, marketing, and finance-what key courses will I take?
• [14:01] Most entrepreneurs are really not born leaders, they are visionaries. Then when it comes to becoming a leader, recruitment and management are indeed the biggest areas of their struggle. Do you have any suggestions?
• [16:29] In the early days of the business, what are the most important numbers you really need to master?
• [19:09] The end of this book is when to give up the dream. So what advice do you have for people facing this situation?
• [20:49] Where can people find more information about the small business revolution, and even check out some of the series of articles you have made with this book?

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This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network.

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