Hong Kong blockchain unicorn start-up and game developer Animoca Brands announced a collaboration with South Korean record company Cube Entertainment to produce NFT and create “K-pop metaverse”.
Animoca Brands revealed plans to cooperate with Cube Entertainment to bring the K-pop group into the non-fungible token (NFT) field.
K-pop fans can look forward to a variety of images featuring artist portraits, album covers, and digital sound sources, including full-length albums. Yat Siu, the co-founder of Animoca Brands, said that he can’t wait to start working with Cube Entertainment to “make the open meta-universe a reality”.
Photo: AFP/Timothy A. Clary
This partnership will benefit artists and their fans because it will allow “true digital property rights and other blockchain benefits.” Ahn Woo Hyung, CEO of Cube Entertainment, shared the same excitement.
“We are very pleased to work with Animoca Brands to create NFT and related ecosystems, which include Cube Ent’s music, images and other IP. We expect this to be an important beginning for leading the global digital culture market and advancing the digital content industry,” CEO famous In the press release.
Animoca Brands acquired unicorn After the success of its blockchain-based games, the company gained status in May. These games allow gamers to trade in-game assets as NFTs. The company also invests in various NFT-related businesses.
Animoca Brands is said to be cultivating “digital entertainment, blockchain and gamification that promote digital property rights through NFT and games”. Its portfolio includes Sky Mavis, the developer of the global phenomenon “Axe Infinity”, and Dapper Labs, the team behind the pioneering blockchain game “CryptoKitties”.
Cube Entertainment manage About 50 K-pop artists. This includes Lightsum, BtoB, Pentagon and (G)I-DLE.
This is not the first time the company has partnered with a Korean entertainment company to explore NFT spaceEarlier this month, BTS’ brand Hybe stated that it would cooperate with a large cryptocurrency exchange operator in South Korea to release NFT photo cards.
In addition, EXO and SM Entertainment, the agency behind Girls’ Generation, announced plans to join the NFT trend. As for the partnership between Cube Entertainment and Animoca Brands, it is not clear when fans can expect the release of their first NFT product.
