John Jantsch’s Marketing Podcast
In this episode Tape Marketing Podcast, I’m working on the third part of a solo exhibition series in which I will introduce one of my favorite topics: recommendation.You can catch up First episode with Episode two The recommended generation series is here.
Key points:
I am working on a series of articles on recommendation generation, where I show the seven levels of recommendation fuel that I call.inside The first episode of the series, I introduced all seven methods. In the second episode, I delved into the first point-why you should provide referral offers for each customer and what these offers should look like. In this episode, I will explain why you should work with partners who also provide services to your existing customers, and why it is important to use your internal team to generate referrals.
Topics covered by me:
- [1:37] What is the balance method of the customer ecosystem
- [2:06] Why work with partners who also provide services to your existing customers
- [3:13] How does this approach of integrating with and providing value to professionals who provide value to customers generates recommendations
- [7:24] Internal recommendation is one of the underutilized recommendation types
- [7:52] Why everyone in your internal team should understand who your ideal customer is and what makes you different
- [9:51] Inspire your internal team and strategic partners
- [10:49] Why treat the internals of your business as a marketing activity
Resources I mentioned:
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This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network.
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