Friday, May 22, 2026

Lessons learned in 2020: Extend virtual care beyond traditional telemedicine


The impact of the Covid-19 pandemic is shaping the future of healthcare in almost all areas, from Provider reimbursement, arrive Visit in person Quantity, classification service. However, it can be said that the pandemic has the greatest impact on the adoption of telemedicine by patients and providers. Due to the risks of Covid-19 exposure, patients are reluctant to meet with providers in person, so their use has skyrocketed in the past year and a half. In mid-April 2020, telemedicine includes Estimated to account for 69% of all visits, While visiting face-to-face providers Down 60%.

However, over time, as the restrictions and fears associated with the pandemic subsided, the usage of many telemedicine providers decreased significantly. For example, research shows that as of August 2020, Overall face-to-face visits have been restored To the pre-pandemic level. Although the proportion of medical consultations through telemedicine has been slowly decreasing since the peak in April, the number of in-person consultations is increasing, research shows Patients want to continue to receive virtual services. Obviously, at least in some form, virtual care will continue to exist.

Challenges faced by current transaction telemedicine

The widespread adoption of telemedicine is an important step forward for nursing services, but if we want to realize the full potential of virtual care, there is still quite a lot to cover. Traditional transactional telemedicine is only part of the puzzle. In some cases, it can even bring new challenges-especially in the case of overuse, which can lead to inefficient use of doctors’ time and lead to provider burnout.At first, many Expert prediction Telemedicine will be the key to solving the soaring burnout rate. However, after a year of practical use, it is obvious that relying only on telemedicine, rather than the overall and overall virtual care model, will increase the burden on doctors, because they have to meet with many patients, and these small problems do not require treatment Medical expertise.In fact, researchers at the University of Michigan Recent report 12.6% of ophthalmologists believe that since the beginning of the coronavirus pandemic, telemedicine has been overused.

These additional “appointments” for issues that may not really require a doctor’s consultation ultimately create a busier schedule for providers and may help them Feeling stressed and overworked. This is a major problem in the industry because Recent reports show More than half (54%) of doctors said that Covid-19 has changed their employment plan. Of these 54%, 21% are seriously considering early retirement, and 15% are seriously considering giving up medical practice altogether.This will exacerbate the projected shortage of doctors, which may be By 2034, there will be as many as 124,000 doctors across the country.

In addition, although telemedicine may seem more streamlined at first glance, there is still a lot of room for improvement in the patient experience. For face-to-face care, patients must refer to their health plan to find a doctor in the network, and then the doctor may refer them to a specialist, who must arrange a separate visit with the specialist. Then, assuming experts can diagnose or treat them, they may have to cooperate with a pharmacy in another location to dispense the medicine. Finally, they must coordinate with the provider’s billing department to determine how much they owe. This is important to anyone-but it is especially daunting for patients. With telemedicine, patients may still need to find a doctor in the network, and this time, it must be the person who provides telemedicine access. If they need to see a specialist or write a prescription, they must complete all the same steps-although in this case, each step may include downloading and using different apps on the phone, which are already full of apps program.

Because of these lingering challenges, we must re-evaluate the path to effective digital healthcare products. Patients can benefit greatly from the ability to obtain all necessary services in one place. Instead of browsing through five or six different apps and websites to complete a healthcare transaction, they can handle all the key steps of the entire journey in one simplified location. This includes everything from the initial classification and preventive care to diagnosis, treatment, and even welfare inquiries and billing. In order to create a truly efficient and effective model, we must also ensure that patients receive the type of care that best suits their needs. For example, patients suffering from skin rash or stomach pain can use virtual care to contact nurses, who can recommend home care or over-the-counter treatments for low-grade cases, saving the patient and the health system money.

Moving forward: almost mixed care
The unique turning point brought about by the pandemic gives us the opportunity to figure out how virtual care can most effectively contribute to the development of the healthcare system. We are increasingly seeing that the entire care process has shifted from specific channel interactions (such as facility-only care for musculoskeletal problems or telephone-based consultations to discuss insurance coverage) to multi-channel interactions. Through multi-channel care, patients can interact with providers face-to-face or via chat, phone or other media, depending on the content that best meets their needs at each specific point in the care process. For example, the initial classification of patients can be based on chat or robot assisted nurses. Then, it may develop into telemedicine meetings, telephone conversations, or face-to-face appointments — or all of the above operations at different points in the journey.

As a result, health systems, payers, and patients have begun to consider how this virtual hybrid model can provide meaningful access to the most appropriate healthcare and care coordination services across value-based and fee-for-service reimbursement models. The simplified approach supports patients in navigating their care journey and benefits health plan members (and payers, etc.) through high-quality care place optimization and corresponding cost savings. Providing this series of services that the traditional model lacks can ensure that patients get the right care at the right place and at the right time every time.

Although healthcare leaders continue to determine the ways in which virtual care can increase clinician efficiency and improve patient experience, it is important to consider its impact on the entire healthcare system. The progress made in telemedicine over the past 18 months is significant, but should be seen as the first step in an important journey for healthcare to move forward. We must move beyond passive, decentralized care models to a more unified omnichannel approach. This will benefit all stakeholders, because patients will receive proper care, clinicians will be able to focus on patients with the highest risk, and payers will be able to guide people to the right people and places according to their needs, thus better Control costs.

Photo: Marchmeena29, Getty Images



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