What is the ideal blog post length for SEO?

As long as search engines appear on the Internet, whether there is an ideal SEO blog post length has always been the subject of debate.

If I can borrow a sentence from Google itself, the answer to this question is “it depends.”

The two main variables to consider when deciding how long your posts should be are:

• theme.
• Searcher intent.

The ideal length of a blog post about how to take the perfect selfie will be different from the ideal length of a post about the invention of the digital camera.

Why? First, one topic needs more information than another topic to provide a complete answer.

Say what you think about the complexity of selfies. There is more to cover when talking about the technological inventions that make selfies possible.

Second, searcher intent is the main factor to consider for the length of a blog post. Do they want to read a short essay or a long one?

Compared with people looking for selfie skills, people who want to understand the history of digital photography are likely to want to read a more meaningful article.

Despite the fact Global attention is shrinking, Long-form content still performs exceptionally well in search.

However, short content can rank alongside longer content in search results. One is not necessarily better than the other.

There are hundreds of factors that affect the ranking of search results.

Is article length one of them? If so, what is the ideal word count?

Let’s see what the statistics say.

Statistics will not lie

Statistics provide a good starting point, but we all know that they can also be manipulated sometimes.

So let’s be clear from the beginning: no matter the length, there will always be good content and there will always be bad content.

Research that examines hundreds of pages of content, as mentioned above, may not examine which content is really good, which content is poor, which content is average, etc.

It is analyzing article length and how this might affect the content based on simplicity and practicality.

People may read shorter content easier and faster. I will not dispute this.

But does this one-word answer satisfy the question/query that the user is looking for? Of course, some questions can be answered in one word, but this is usually not high-quality content.

This is a one-word answer with no explanation or source, and Google (usually) knows that this is not enough to distinguish a piece of content as high-quality, educational, and resourceful.

Of course, an answer with one word will be considered useful and can be scored Google Featured Snippet, Also known as the zero position.

add, Good content takes many forms; Due to the source, rich media and reasonable structure/format, it is eye-catching and usually easier to digest.

Regardless of the topic, Google expects authoritative entities to provide substance, evidence, and facts. It turns out that longer content usually incorporates these elements.

This is an important reason why long content ranks better in natural search than short content.

According to the HubSpot study in 2021, The ideal blog post length for SEO should be 2,100-2,400 Character.

This is much longer than the ideal 200 or 500 word blog post considered by most writers or webmasters.

Depending on the query, the search results on page 1 may not be flooded with blog-style content, but content deemed resourceful by users and Google may of course include well-structured, well-thought-out blog content that satisfies the search query.

This should be your goal when you start planning content ideas and article structure for your website blogs and other written live content.

What is Google’s opinion on the length of blog posts?

Google firmly believes that word count is not a ranking factor.

There is a whole episode Search engine optimization myth A theme dedicated to the content of page 0n.

Google’s Martin Splitt confirmed that the number of words on the page is not considered when ranking search results.

What he meant was that Google would not count the number of words on the page and use that number as an indicator of quality.

For example, a page containing 1,000 words will not automatically be considered a higher quality page than a page containing 500 words because it has twice the content.

Whenever Google employees are asked about the word count, this information is consistent, which is a frequent topic.

This is the question John Mueller of Google was asked on Twitter.he state:

“Word count does not mean quality. Some pages have a lot of words that are not said. Some pages have few words that are very important and relevant to the query. You know your content best (hopefully) and can decide whether it requires details.”

The important thing is that you don’t read the statement and think you can post the least amount of content, because Google doesn’t care how many words are on the page.

The numbers themselves have no meaning to Google. However, Google’s algorithm is designed to satisfy user intent, and search intent may require longer articles instead of shorter articles.

What you should learn from Google’s position on blog post length is to focus on meeting the needs of searchers. If a short post satisfies the query, then there is no need to extend the length to please Google.

Quality is better than quantity: don’t pay attention to article length

Too many people overemphasize the average word length of an article and misunderstand the importance of getting a good ranking with more than a certain number of words on each page.

Of course, it’s important to add some substance (and length) to the work, but it’s not worth posting redundant reviews of the 2,500-word movie, talking about the protagonist’s bad hair and vulgar language throughout the content in four different ways.

Of course, this movie provides other elements and scenes that make the movie good or bad. Talk about them. Extend the real situation through reactions and in-depth explanations.

That is What people are looking for when searching for information about movies. “Is the movie good?”; “Why is it good or bad?”; and “Should I watch it?” are the real questions. The best movie reviews answer all these three questions and are not difficult to understand.

Give users what they want, no matter how many words it takes to speak. If you feel that you are writing boring copy to increase the word count, know that your readers can also feel it.

In addition, Google can identify content that has little added value to the web. This means that longer posts can actually prevent your site from returning in search if they don’t say anything useful.

Choose your target audience: people, roles, and keywords

Like all excellent web content, you need to have a goal-a goal.

you need to Research your target audience. Who will search and consume your content?

You also need to consider the person’s level of intent; are they looking for basic discovery information, or are they trying to buy something immediately with as few clicks as possible? Your content will reflect that person and the user’s intentions at different stages.

Ideally, good content is drawn even before it is created. It should connect the goals of your website/business and the content you publish with the goals of the users looking for it.

If you have completed your audience research but are still not sure how long your posts should be, you can get a better idea by looking at the content they are already consuming.

Search for the keyword you want to target and check the content displayed on the first page. The length of these blog posts is a great source for insight into how to answer these queries.

The content should satisfy the user’s search query. Therefore, the content should satisfy the user.

And, most importantly, there is likely to be similar content on a website Satisfy user intent at different stages For a specific topic. That is not an accident.

Don’t just focus on copying written pages

Quality content is more than just written text. The best content connects thorough research and decent writing with users’ interests (their search queries).

Even a great video should be accompanied by well-written text explaining the video, its concepts and goals, and any other resources that can improve the content to better help users.

This is our ultimate goal as a content strategist: to provide the best information in the most appropriate format on the right platform.

For some topics, blog posts may not even be the best way to convey information to searchers. For example, detailed tutorials may be more suitable for video presentations.

It may be preferable to consume content such as interviews with industry experts in audio format than in plain text format.

Sometimes, written words are the best way to convey information. But other themes are more suitable for visuals and require photos or videos. Sometimes, audio files will be the best type of rich media.

When you use visual or audio content, be sure to attach written content, which can connect the dots and understand everything on the page, and help users find your content.

This is not only a good practice for readers, it is also necessary for Google.At least the number of words doesn’t matter Some Written content is needed to provide context for photos, videos, and audio programs.

Generalize

Your content can take many forms, and it can be discovered and used in many ways.

Writing 2,500 words on a blog post shouldn’t be your goal, as this seems to be the “perfect length” that ranks high in organic search.

If you are worried about SEO reaching the ideal blog post length, then you are completely missing the point.

Your goal should be to provide your target audience with the best and most useful (and optimized) version of content that meets their intent.

Your audience will appreciate it-your website analysis will reflect this.

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