The Agency Spark Podcast hosted by Sara Nay collected interviews with thought leaders in the marketing consulting and agency fields. Each episode is designed to inspire ideas that you can put into practice for your institution today.Check out the new Spark Lab consultation website here!
About the plot:
In this episode of the Agency Spark Podcast, Sara interviewed Marcel Petitpas to learn how to turn your agency into a profitable machine. They discussed agency profitability flywheels, creating accurate estimates, value and hourly pricing, agency pricing quadrants, techniques for tracking time, customer reporting, and more!
Marcel Petitpas is the CEO and co-founder of Parakeeto, a company dedicated to helping agencies increase profitability by simplifying operations and reporting systems.
He is also part of the COO of Gold Front, an award-winning San Francisco creative agency that works with brands such as Uber, Slack, and Keap. And Dan Martell serves as the chief strategy coach of SaaS Academy, which is the number one coaching program for global B2B SaaS companies.
In his work as a speaker, podcast host, and consultant, he specializes in optimizing the profitability of organizations. He has helped hundreds of organizations around the world improve their business profitability and cash flow.
When he doesn’t help the agent make more money, he may watch the “office” or “park and entertainment” in an endless loop, and eat breakfast at every meal every day.
Sara’s question to Marcel Petitpas:
- Tell me what made you where you are today?
- What are the four key pillars of agency profitability flywheel?
- Do you have any suggestions for creating accurate estimates?
- What should we consider when calculating our hourly rate?
- What is the agency pricing quadrant?
- Do you have any tips for tracking time?
- Do you have any suggestions for customer reports and reviews?
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