The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience.
With the Google Ads app, marketers will be able to:
- See more instructions for campaign changes
- Monitor real-time search trends
- Create an entire campaign on their smartphone
Below are more details about each update.
1. Improved performance insights
The Google Ads app now provides you with more background information about campaign insights, such as explanations of performance fluctuations.
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For example, if you change your bid and budget strategy, the application will explain how the change affects performance.
Changes in search interest will also be better explained, as well as insights into changes in positive performance.
These new data can help you understand what works in your marketing campaigns and why, and this information can be used to create more successful marketing campaigns in the future.
2. Real-time search trends
Screenshot from: support.google.com/google-ads, November 2021.Keep up with consumer needs with new reports on search trends that are updated in real time.
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“For example, suppose you are a grocery retailer looking to attract more customers. In search trends, you may notice an upward trend in “biscuit decoration kits” and “bread and pastry dough.” Products create new marketing campaigns to respond to these trends, and even update your in-store and online sales.”
Clicking on a single search trend will show you popular queries related to it.
For example, search trends like “pies and pies” can reveal the exact type of pies people are searching for.
Where applicable, Google may also display suggestions to help you optimize your campaigns for emerging search trends.
3. Create an event on your mobile device
Screenshot from: support.google.com/google-ads, November 2021.With the Google Ads mobile app, you can now create search campaigns without the limitations of desktop computers.
This process can be completed in several steps. First click on the plus button in the lower right corner of the screen.
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From there, choose the type of campaign you want to run, where you want your ads to appear, and other campaign settings.
After you start the event, you can continue to monitor and optimize the effect through the mobile app.
These updates are now available to all marketers who use Google Ads
source: Google Ads help
Featured image: Primakov/Shutterstock
