Sunday, June 14, 2026

IndexNow’s instant SERP updates are here [Podcast]


What if there was a more effective way to notify search engines when the content of your website changed?

Does it bother you that search engine spiders have to crawl every URL they find?

On-demand indexing is here, and it is shaking up the SEO landscape. You can now control when Bing, Yandex, and Google detect new and updated content.

Fabrice Canel, the chief project manager of Microsoft Bing, and I participated in the Search Engine Journal Expo on Friday, December 10th at 3 pm Eastern Time to discuss how IndexNow works and how to incorporate it into your SEO strategy.

Fabrice Canel, Chief Project Manager, Microsoft Bing

Fabrice Canel works on the most exciting team at Microsoft: the Bing team. Hundreds of billions of new pages appear on the Internet every day, and hundreds of billions of pre-existing pages are updated with new content.

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Indexing and crawling the network is a large-scale distributed task that requires speed, precision, and comprehensiveness. With more than 24 years of experience at Microsoft, this is what he likes to do.

Must be broadcast live YouTube, LinkedIn, Twitter and Facebook Friday, December 10th, 3pm Eastern Time. After the show, I will post here the review and links to videos and podcasts.





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