Thursday, July 23, 2026

Ford and Lego invest heavily in Thailand and Vietnam


American car company Ford Motor Company and Danish toy manufacturer Lego plan to invest heavily in Thailand and Vietnam in the next few years to respond to the growing demand in Asia and modernize their production facilities.

Ford said in a statement on December 8 that it will invest US$900 million to upgrade its plant in Thailand to support the production of its Ranger pickup truck and Everest SUV series, noting that this will be the automaker’s so far China’s largest single investment. .

Ford said the investment will be used in Ford’s own manufacturing plant and through the company’s joint venture with Japanese automaker Mazda, AutoAlliance Thailand.

Thailand is the fourth largest automobile assembly and export center in Asia, and has some of the world’s largest automobile brands such as Toyota, Honda, Isuzu, Mitsubishi, Nissan and BMWThe industry accounts for approximately 10% of Thailand’s GDP and manufacturing jobs. The statement stated that the expansion will add approximately 1,250 new jobs to the Ford plant, and an investment of approximately US$400 million will be used in its supply chain network.

The world’s largest toy manufacturer will create 4,000 jobs in Vietnam

At the same time, the Danish Lego Company is the world’s largest toy manufacturer. Its annual sales are ahead of its American counterparts Mattel and Hasbro. It plans to invest up to $1 billion in a new factory in Vietnam. Financial Times Reported on December 8.

The new facility is designed to meet the growing demand for toys from the growing middle class in Southeast Asia and the wider region, and to make the company’s supply chain more resilient after a series of shortages during the Covid-19 pandemic.

The plant will be built on the outskirts of Ho Chi Minh City, the commercial center of Vietnam. Construction will begin in the second half of 2022, and production is expected to start in 2024. It will complement a factory in China, three factories in Europe and a factory in Mexico, and create about 4,000 jobs in the next 15 years.

The newspaper quoted Lego’s chief operating officer Carsten Rasmussen as saying that the company has explored locations in Southeast Asia in the past 18 months and obtained a “very good deal” from Vietnam. He also praised the country’s labor force’s skills and benefits. Openness of location and sustainability.



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American car company Ford Motor Company and Danish toy manufacturer Lego plan to invest heavily in Thailand and Vietnam in the next few years to respond to the growing demand in Asia and modernize their production facilities. Ford said in a statement on December 8 that it will invest US$900 million to upgrade its plant in Thailand to support the production of its Ranger pickup truck and Everest SUV series, noting that this will be the automaker’s so far China’s largest single investment. The investment will be used for Ford’s own manufacturing plant, and through the Thai Auto Union,…

American car company Ford Motor Company and Danish toy manufacturer Lego plan to invest heavily in Thailand and Vietnam in the next few years to respond to the growing demand in Asia and modernize their production facilities.

Ford said in a statement on December 8 that it will invest US$900 million to upgrade its plant in Thailand to support the production of its Ranger pickup truck and Everest SUV series, noting that this will be the automaker’s so far China’s largest single investment. .

Ford said the investment will be used in Ford’s own manufacturing plant and through the company’s joint venture with Japanese automaker Mazda, AutoAlliance Thailand.

Thailand is the fourth largest automobile assembly and export center in Asia, and has some of the world’s largest automobile brands such as Toyota, Honda, Isuzu, Mitsubishi, Nissan and BMWThe industry accounts for approximately 10% of Thailand’s GDP and manufacturing jobs. The statement stated that the expansion will add approximately 1,250 new jobs to the Ford plant, and an investment of approximately US$400 million will be used in its supply chain network.

The world’s largest toy manufacturer will create 4,000 jobs in Vietnam

At the same time, the Danish Lego Company is the world’s largest toy manufacturer. Its annual sales are ahead of its American counterparts Mattel and Hasbro. It plans to invest up to $1 billion in a new factory in Vietnam. Financial Times Reported on December 8.

The new facility is designed to meet the growing demand for toys from the growing middle class in Southeast Asia and the wider region, and to make the company’s supply chain more resilient after a series of shortages during the Covid-19 pandemic.

The plant will be built on the outskirts of Ho Chi Minh City, the commercial center of Vietnam. Construction will begin in the second half of 2022, and production is expected to start in 2024. It will complement a factory in China, three factories in Europe and a factory in Mexico, and create about 4,000 jobs in the next 15 years.

The newspaper quoted Lego’s chief operating officer Carsten Rasmussen as saying that the company has explored locations in Southeast Asia in the past 18 months and obtained a “very good deal” from Vietnam. He also praised the country’s labor force’s skills and benefits. Openness of location and sustainability.



Support ASEAN News

For more than ten years, Investvine has been the unanimous voice in ASEAN news. From breaking news to exclusive interviews with leading ASEAN leaders, we bring you real and fascinating reports-important stories, free of charge.

Like many news organizations, we are trying to survive in an era of reduced advertising and biased news. Our mission is to overcome today’s challenges and portray tomorrow’s world through clear and reliable reports.

Support us now with the donation of your choice. Your contribution will help us understand important ASEAN stories, reach out to more people, and make a multifaceted voice for this vibrant and influential region.



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