How to build a network of strategic partners

John Jantsch’s Marketing Podcast

In this episode Tape Marketing Podcast, I am working on the fourth part of a solo exhibition series. I will introduce one of my favorite topics: recommendation.You can catch up First episode, Episode two, with Episode Three The recommended generation series is here.

Key points:

I am working on a series of articles on recommendation generation, where I show the seven levels of recommendation fuel that I call.

inside The first episode of the series, I introduced all seven methods.inside Episode two, I delved into why you should provide referral offers for each customer and what these offers should look like.inside Episode Three, I shared why it’s so valuable to work with partners who also provide services to your existing customers, and why it’s important to use your internal team for recommendation generation.

In this episode, I will discuss one of the most powerful forms of lead generation that your business can build: strategic partnerships. One of the most effective ways to generate a large number of high-quality recommendations is to build a network of partners that is strategically aligned with yours.

Topics covered by me:

• [2:04] Why create a strategic partner network
• [2:47] Mindset when establishing strategic partnership
• [3:04] Make yourself more valuable to customers
• [3:25] The first step in building a network of strategic partners
• [4:42] Why processes are critical to the success of strategic partnerships
• [5:15] Why this is one of the most effective strategies recommended
• [6:11] Know who your ideal customers are
• [6:44] Understand your marketing process in order to follow up
• [8:12] What is the perfect introduction process
• [10:07] Getting referrals is not the only goal-it’s about building relationships with people who can be valuable assets for your business
• [12:00] Develop partnerships from the perspective of joint marketing
• [13:55] Create referral reward options

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This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network with Akhfs.

HubSpot Podcast Network It is an audio destination for business professionals seeking the best education and inspiration on how to grow their business.

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