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Who is Generation C and how will healthcare adapt to their expectations? The term “Generation C” was first proposed by futurist Brian Solis around 2012 to describe a generation of connected consumers. Their definition is not age, geographic location or income, but Hyper-connected, mobile-first mentality.
Although the term “Generation C” was first introduced by futurist Brian Solis in 2012 as a way to describe a generation of connected consumers who are not defined by age, geography or income. It is defined by their hyper-connected and mobile-first mentality, but it has attracted more and more attention. Used to describe babies born after a pandemic. After the pandemic, it has also been applied to the mindset and expectations of consumers. Recently, it has been used to mark children who have grown up during the pandemic and how their expectations and experiences differ from ours.
But I think the pandemic has changed all of us. People have seen the possibility through the convenience brought about by the pandemic, such as virtual visits, online scheduling, recorded digital sharing, and text messages, and suppliers have seen more clearly than ever that convenience is the new currency.
In the broadest sense, we are now all C generations (new crown generation). Our expectations of how we experience healthcare have changed irreversibly, and the difference is only in the degree of demographic data.
Solis does not refer to the popular psychology of Covid among today’s consumers, but instead refers to this new market for decision-makers as Generation novelHe did this because new, like the new coronavirus, means new. This is what this new customer base is…new.
You can read more of Solis’s work on this topic Forbes Among other.
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Reward: What is Generation C?
As early as 2012, digital analyst Brian Solis defined Generation C as “connected consumers.” He pointed out that anyone who integrates technology into daily life, regardless of age, has certain characteristics in common.
