Things that can be hard:
1. Backing dance
2. Google Ads
3. Say no to free stuff
So, I’ve rounded up 10 free tools to help you succeed on Google Ads – from ad creation, account structure and auditing to RSA, reporting and ROI.
If you think I forgot about dubstep, think again.
let’s start.
10 Free Google Ads Tools to Try Now
Google Ads provides us with a plethora of free and useful tools such as the Keyword Planner, budget reportand offline conversion import helper. But let’s look at tools outside of Google Ads that your competitors may not know about.
1. Optimize Lab’s Free Responsive Search Ads Generator
As of June 30, 2022, Responsive Search Ads will be the only type of search ad you can create or edit for Google and Microsoft ads (this is the story in case you missed it).Therefore, use a Free RSA template from Optimize Lab.

Use this template to quickly build RSA campaigns.Also, don’t miss these Here are seven things to do to make sure you’re ready for this change.
2. Free Google Ads Grader for WordStream
Okay, you probably know this tool because it’s all over our site. But that’s because it’s awesome. Sure, Google Ads will show you your campaign metrics, but metrics alone don’t give you the full picture of your performance. Free Google Ads Performance Scorer for WordStream 17 factors that tell you how your account is doing real Do, for example:
- wasted spending
- CTR
- Best Practices
- long tail keywords
- Quality Score
- impression share
- account activity
- Mobile optimization

In less than a minute, you’ll get an in-depth, easy-to-read report with your score and how to improve it.try Free Google Ads Performance Scorer now.
3. Free Google Ads Report Template for Whatagraph
there are so many PPC metrics, It is difficult to make heads or tails of reports in the Google Ads interface. Free Google Ads Report Template for Whatagraph Visualize key metrics like clicks, impressions, conversions, and more to help you track KPIs.
Create a free account, choose Google Ads as the platform, and choose the data you’re looking for (conversions, traffic, or ecommerce). You will then see a report based on the sample data:

Select “Change” in the black box on the right to connect your Google Ads account and see your own information displayed.
if you are cross-channel marketing Games, you can do this on many other platforms like Facebook, LinkedIn, Twitter, Google Analytics, Facebook Page, etc.
4. Free Google Ads Dashboard Template by Google Data Studio
Data Studio is another free tool that can help you Better PPC reporting. exist Free Marketing Template Library, with the following reports:
- Discover performance
- Search for creative expression
- Daily budget consumption (you can also use the Google Ads budget report)
- Display Network
- Shopping
- Account Health
- Search impression share
- Lost search impression share (budget and bid)
- Display Impression Share Lost (Budget and Bid)
- Shopping Auction Insights
- Local Campaign Store Report
- Search ads 360 data-driven attribution

Select any report and click where it says “Click to select your data” in the upper right corner so you can connect your account.

magic!
5. Free Google Ads Tutorial for YouTube
if This 12 year old If you can master dubstep dance in eight months using YouTube alone, you can certainly benefit from a Google Ads tutorial or two.We Best Google Ads Training Courses Contains numerous tutorials. We also have some of our own, such as:
6. Free Google Ads Description Generator by Ink
ink free Google Ads Description Generator Use artificial intelligence to help you Write ads that convert. Of course, you cannot rely on machines to generate descriptions. You need to conduct keyword research and develop ad copy over time based on the results. But this tool can help you get creative and even replicate it elsewhere in your marketing materials.
Enter your product name and a “Brief Concept” of 100 characters or less. Click Create and see what you get.
It’s called a title generator, but it only generates descriptions.
I tried this tool for our Google Ads Grader.
- Product Name: Google Ads Performance Scorer
- Brief Concept: Review your Google Ads account for free and provide scores and recommendations.
Here is what I get:

its not bad, right?I won’t necessarily be in mine google ad copy, but there are also some great ideas like “In-depth insights,” “How it affects your bottom line,” and “What’s going on behind the scenes.” The fact that it comes up with terms like bids and ad budgets is pretty cool.
7. Free Keyword Tool for WordStream
Talk about doing yours keyword research, we have a free tool! It has a fancy name. It is called…
…please play the drums…
Enter a term or URL into the tool, choose your location and industry if you like, and get hundreds of relevant keywords to target your ads and website content – cost-per-click and Google and Bing competition levels. You can then email your keywords to you via CSV.

Try our free keyword tool here.
8. Free Google Ads Title Generator by StoryLab
Here is another free generator tool for you to try.exist StoryLab’s Free Google Ads Title Generator, enter the name of your product, service, or product, a short description, and click Inspire Me! (It’s fun call to action).
You must create a free account to view the results, but no credit card information is required).
I also tested this with our Google Ads Grader.
- Name: Google Ads Performance Scorer
- Instructions: Get a free instant report on your Google Ads account performance, with suggestions on how to improve your score and get more from your budget.

result? not bad.

- Rate your Google Ads performance today.
- See how you stack up! run free google
- Grading report
- Your Google Ads Performance Scorer
- Know exactly how you work and
After creating an account, you can run 25 times for free, and you can also try it out Google Ad Description Generator.
9. Free Google Analytics Cost Data Import Template for WordStream
Did you know that you can view ad costs for ads other than Google Ads in Google Analytics? All you need is the data import tool and CSV in Google Ads. Easy but not so easy.That’s why we have an article on how Import your cost data into Google Analytics, Step by step.Inside you will find a Use a free Google Sheet template in the process.

This post will also show you how to customize the cost analysis report to your liking and view your ROAS.
10. Free Google Ads Budget Template by Supermetrics
How much does Google Ads cost? It depends on a lot of things, so we can’t give you a definite answer, but we were able Gives you a tool to help you plan, schedule, and stay within your target budget.it is Free Google Ads Budgeting Template from Supermetrics This will help you track and visualize budgets and forecasts for any number of accounts. You can even set up email notifications for certain budget thresholds.
You may also be interested in the following Google Ads budget report.
Boost Your Search Ads With These Free Google Ads Tools
whether you want to make Google Ads account optimization, to better track your performance, or to write better Advertising proposal, these free tools can make your life easier. Give them a chance!
- Optimize Lab’s Free RSA Template
- Free Google Ads Performance Scorer for WordStream
- Free Google Ads Report Template for Whatagraph
- Free Google Ads Dashboard Template for Google Data Studio
- Free Google Ads Tutorial for YouTube
- Ink’s Free Google Ads Description Generator
- WordStream’s Free Keyword Tool
- StoryLab’s Free Google Ads Title Generator
- Free Google Analytics Cost Data Import Template for WordStream
- Free Google Ads Budget Template by Supermetrics



