An integral part of a successful digital marketing strategy is your social media presence.
If you need numbers to prove the value of social media marketing, you’ve come to the right place.There are 4.55 billion Globally active social media users, but this number is 9.9% higher than last year.
That means 400 million new users signed up for at least one social media account last year.
within the globe, top social network It’s Facebook, YouTube, WhatsApp and Instagram.
Read on to discover more reasons why your business needs social media marketing.
How many people use social media each month?
As of 2021, 84% of the U.S. population use at least one social media network.
Globally, active social media users account for 57.6% of the total population.it means the end half of the world Use social media networks at least once a month.
The top seven social networks have more than 1 billion monthly active users.
Facebook tops the list of most used social networks, followed by YouTube, then the rest metaverse – WhatsApp, Instagram and Facebook Messenger.
Let’s take a closer look at the numbers.
Average monthly users in 2021
The following are monthly user statistics Top 15 Social Media Apps 2021 Global:
- Facebook – 2.89 billion
- YouTube – 2.29 billion
- WhatsApp – 2 billion
- Instagram – 1.39 billion
- Facebook Messenger – 1.3 billion
- WeChat (Weixin) – 1.25 billion
- TikTok (Tik Tok) – 1 billion
- LinkedIn – 800 million*
- QQ – 591 million
- Sina Weibo – 566 million
- Telegram – 550 million
- Snapchat – 538 million
- Kuaishou – 506 million
- Twitter – 463 million
- Pinterest – 454 million
* Total Members – The number of monthly active users listed.
In the United States, Top Social Media Platforms A percentage of adults use the following:
- YouTube – 81%
- Facebook – 69%
- Instagram – 40%
- Pinterest – 31%
- LinkedIn – 28%
- Snapchat – 25%
- Twitter – 23%
- WhatsApp – 23%
- TikTok – 21%
- Reddit – 18%
- Next Door – 13%
Platform-specific statistics
Check out this 2021 list of social media industry leaders and some of their best performance stats.
1. Facebook
Facebook is at the top of the list for a reason.Not only have they knocked out the competition with more than 2.89 billion monthly users, but 69% of U.S. adults have used Facebook at least once in the past year.
Facebook stats for 2021 tell a story, with many chapters focusing on younger generations.
Exceed 53% The 18-34 age group of global Facebook users, of which 25-34-year-old users account for 31.5%, and 18-24-year-old users account for 22.7%.
Businesses also benefit greatly from Facebook.Exceed 200000000 Businesses use Facebook to reach their customers.
When you see that the average number of clicks by a Facebook user is approximately 12 ads per month.
If you’re looking for more engagement for your brand, definitely give Facebook a try.
2. YouTube
Google may be the leading search engine, but YouTube is second popular search engines and website worldwide.
People can’t stop watching YouTube. In the United States, 62% of YouTube users visit YouTube every day.every month, more than 2000000000 logged in users watched amazing 1 billion Hours of video every day.
Every minute, YouTube creators upload 500 hours Content. It’s not just a lot of content, but a lot of commercials and commercial promotions.
Advertisers will be happy to hear that YouTube ads are active, reaching 2.29 billion YouTube users.
3. Instagram
Instagram can now connect 1 billion Users who want to share and create.
People also love interacting with businesses on Instagram.Exceed 200000000 Businesses receive visits from Instagram users every day. You can see why many companies are now turning to Instagram to promote their brands.
According to Instagram, 90% of users follow a brand, and 87% take action when they see a product.
Also interesting are Instagram’s statistics on how people behave when they shop.For example, 70% of shoppers will use Instagram for their next purchase, and more 130 million Instagram users click on shopping posts every month.
also, 86% of Instagram users are likely to view a product because it’s worth sharing, and 50% of shoppers visit a website after seeing a product in an Instagram story.
4. LinkedIn
LinkedIn is global.Professional networking is over 800 million Users from more than 200 countries.famous in a good way Professionally market yourself And to build business connections, the site has a wide reach.
U.S. consumers rate LinkedIn as most likely in a survey on digital trust protect their privacy and data.
According to Statista, 59.2% of LinkedIn users are in the 25-34 age group, of which 56.6% are male.
LinkedIn is also suitable for B2B businesses.According to a survey conducted by LinkedIn, they are No. 1 lead generation platform.
5. Pints
Pinterest isn’t just for planning your wedding or saving 10 million recipes you’ll never cook. It works for pretty much anything you can think of, and it’s part of the reason people use the site.
Exceed 459 million People use Pinterest for inspiration, and 80% of weekly Pinterest users discover a new brand or product while browsing the web feed.
and Pinterest have has been doing well.Incredibly, the company’s Q3 2021 revenue grew 43% Year after year.
However, Pinterest users are often purposeful. Compared to everyone else, Pinterest beats the competition in terms of intent.that is because 55% of users use the app exclusively to search for products.
6. Douyin
With 1 billion monthly active users, 60% of whom are between the ages of 18-34, you can’t deny that TikTok has a place in the marketing mix of many businesses.
This Popular categories, based on tabbed views, including entertainment, dance, fitness/sports, home improvement/DIY, beauty and fashion. Brands that can create content that fits into one of these categories may increase their visibility among TikTok audiences.
How important is TikTok to e-commerce? According to a survey by Adweek & Morning Consult, 15% of adults and 36% of Gen Z TikTok users make a purchase based on content on TikTok.
Get started with TikTok content data-driven advice from their platform.
- Videos that take up the full screen (9:16 aspect ratio) have seen a 60% increase in impressions.
- Videos with closed captions or on-screen text saw a 55.7% increase in impressions.
- Impressions for videos with summary/end card information increased by 47.3%.
7. Snapchat
Snapchat’s potential ad audience and user base of 538 million make it a great platform for brands — especially those targeting the 13-24 age group, who make up over 58% of Snapchat’s user base.
According to Snapchat, 306 million People use the platform every day and spend an average of 30 minutes online.Exceed 210 million Snapshots are created daily since 2019.
Snapchat ads are growing. In Q3 2021, Snapchat’s revenue surpassed 1 billion Dollar.
in conclusion
As we move into 2022, we will see Emergence of new trends, features, and more from social media.
The ability of these social media giants to stay relevant, connect people and engage will likely continue to drive the market.
Statistics don’t lie: social media is here and will always be.
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Featured image: Anna Frajtova/Shutterstock
