Third-party cookies are coming out of the market, but the deep data connection to your future audience isn’t going away.
A blessing in disguise, the shift to first-party data allows you to pinpoint and master your audience’s true preferences, giving you greater control over your content strategy, customer experience, and marketing journey.
First-party cookies are now your golden ticket to a flawless user experience and higher conversion rates.
But how do you get the information you need to customize their experience?
Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal bestselling author of “Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content,” will share her insights as I join me on the SEJ Show January 21, 2022, 3pm ET.
She’ll share proven steps on how to collect first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing the audience you have to convert.
You can join our live YouTube, LinkedIn, Twitter and Facebook, or listen to recorded versions wherever you listen to your favorite podcasts.
Ann Handley, Chief Content Officer, MarketingProfs and SEJ Show Bestselling Author
Ann is a pioneer in the field of digital marketing. As a Wall Street Journal bestselling author, LinkedIn influencer and author, partner at MarketingProfs, and founder of ClickZ, she has left an indelible mark on how we think about content and marketing.
She deftly handles tough topics like writing and content marketing.
An expert in the field, she is the author of two bestselling books, Everyone Writes and The Rules of Content: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars that attract customers and ignite your business (etc). “
Her influence is not limited to speakers and writers, as Ann guides many companies to develop proven marketing strategies.
Ann will share valuable insights on first-party cookies on January 21, 2022 at 3pm ET on the Search Engine Journal Show.
Is there a problem?Ask questions below and be sure to live stream YouTube, LinkedIn, Twitter and Facebook Answer.
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After the show, we’ll post the recap and link to the video and podcast here.
