John Jantsch’s Marketing Podcast
in this episode Duct Tape Marketing Podcast, I’m hosting a solo show where I’ll be covering one of my favorite content strategy topics. Strategy is the most important element when building a long-term, sustainable marketing system—content is the voice of your marketing strategy.
Key takeaways:
The first year of the year is a great time to rethink or re-evaluate your marketing strategy. What almost all elements of an implementation strategy have in common is your content. Content is how you get people from knowing to liking to trusting. Content is how you give your marketing strategy a say, so you must take a strategic and systematic approach to developing it.
In this episode, I’ll dive into why content is the voice of your marketing strategy and how to effectively create and use content that makes people know, like, and trust your brand.
Topics I cover:
- [1:24] Use content as the voice of strategy
- [2:19] Build your content strategically by creating a content hub
- [2:48] Why just blogging isn’t enough
- [3:25] What is a hub page
- [5:15] Example scene for a hub page and the type of content to include in it
- [9:33] Small workshop on how to create a hub page for your business
- [10:54] propose subtopics
- [12:13] Why you need to refresh and update the content on the hub page
- [13:16] How Google sees hub pages and what it can do for your rankings
For more information on the Certified Marketing Manager program supported by Duct Tape Marketing:
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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network, wax, and Bazaar Pulse.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.
wax is an industry-leading e-commerce platform that provides merchants with powerful, future-proof, customizable solutions. Wix eCommerce is a complete solution for entrepreneurs, omnichannel retailers and brands looking to successfully launch, operate and scale their online store.go with Wix.com/ecommerceJoin us today and join over 700,000 active stores worldwide selling through Wix eCommerce.
The show is produced by Confessions of a Social Media Manager proposer Bazaar Pulse. This is a weekly interview show where they talk to global social media managers about what it’s really like to do social media for the world’s biggest brands. It promises expertise, reveals some mistakes, and raw insights into one of the fastest and fastest growing industries on the planet. listen now On Spotify, Apple or wherever you like to listen to podcasts.
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