Mike Michalowicz’s Marketing Podcast
in this episode Duct Tape Marketing Podcast, I interviewed Mike Michalowicz. Mike is a speaker and best-selling author, creator of Profit First – used by hundreds of thousands of companies around the world to drive profits. We’re talking about his latest book – Different: Marketing not to be ignored!
Key takeaways:
Many business owners are frustrated because they feel invisible in a crowded market. They know they are better than their competitors, but when they focus on that fact, they get very little in return. That’s because, for the customer, better isn’t actually better. Different is better. Those who market differently, win.
In this episode, I talk to Mike about his latest marketing book, become different, he offers a proven way to position your business, service or brand to get noticed, attract the best leads and convert those opportunities into sales.
My question to Mike Michalowicz:
- [2:52] Are all your books tied together?
- [4:57] Why did you write this book?
- [6:19] Can you describe the research that led you to certain conclusions in this book?
- [9:44] It’s always fun for consultants and authors to come up with acronyms for things – can you unravel and apply the DAD acronym in your book?
- [14:55] What are the different filters?
- [18:53] Can you tell people what you have in store for them if they get a copy become different?
More on Mike Michalowitz:
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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network, wax, and Bazaar Pulse.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.
wax is an industry-leading e-commerce platform that provides merchants with powerful, future-proof, customizable solutions. Wix eCommerce is a complete solution for entrepreneurs, omnichannel retailers and brands looking to successfully launch, operate and scale their online store.go with Wix.com/ecommerceJoin us today and join over 700,000 active stores worldwide selling through Wix eCommerce.
The show is produced by Confessions of a Social Media Manager proposer Bazaar Pulse. This is a weekly interview show where they talk to social media managers around the world about what it’s really like to do social media for the world’s biggest brands. It promises expertise, reveals some mistakes, and raw insights into one of the fastest and fastest growing industries on the planet. listen now On Spotify, Apple or wherever you like to listen to podcasts.
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A network of duct tape marketing consultants has helped my business grow more than 40% in the past 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND
