Helping entrepreneurs buy and sell their agency

Marketing Podcast by Amanda Dixon

in this episode Duct Tape Marketing Podcast, I interviewed Amanda Dixon. Amanda is the co-founder of Barney, an M&A firm focused on the digital marketing space. She is also a Forbes 40 Under 40 recipient.

Key takeaways:

Selling your agency in the digital space can be a difficult area to navigate. When Amanda Dixon sold her business, she found it difficult to find an M&A advisor who understood the situation. Since 2015, her company, Barney, has guided over 150 media, marketing and technology companies through acquisitions. In this episode, she will share how she has helped many entrepreneurs buy and sell businesses.

My question to Amanda Dixon:

• [1:14] What’s the story behind your company name?
• [1:57] Can you tell us your origin story and how you started down this road?
• [2:55] Is there anything unique in terms of sales in the digital agency space, or the digital space in general, compared to companies with tangible assets, such as rooftop companies?
• [3:54] If someone stumbles upon you and your work, and they’re ready to sell their agency, what’s the first step?
• [5:00] How do you assign tangible value to digital assets, such as a methodology or framework?
• [6:33] Is there a way to assess future growth?
• [7:47] Does the agency have the right time or the right size or the best location?
• [10:25] Do you see people selling parts of the company instead of the entire acquisition?
• [11:19] A very common pattern today is that people outsource a lot of the implementation, does that make it actually harder to sell?
• [12:00] Can you talk a little bit about the consultant vs agency model – is it harder to sell?
• [14:12] Do you have a success story to share?
• [16:06] Does hiring an advisor also come with a team of legal and financial advisors? Or do you have to find it outside of an advisor?
• [17:49] Have you ever experienced a deal where a founder sells a company to an existing team?
• [18:35] Can you tell people where we can find you and your work?

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network and WorkBetterNow.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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