Tuesday, June 23, 2026

How to Build a Successful Coaching Business


Marc Mawhinney’s Marketing Podcast

in this episode Duct Tape Marketing Podcast, I interviewed Marc Mawhinney.Mark is A lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this through his coaching program, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.

Key takeaways:

There are definitely a lot of people jumping into coaching. Building a successful coaching business is not rocket science, but it does require following proven steps and building things right from the ground up. In this episode, Mark Mavigny and I cover how to cut through today’s noise and build a profitable coaching business.

My question to Mark Mavigny:

  • [1:37] How long have you been a coach yourself? Where did you start training?
  • [2:59] How did you find yourself able to remove the kind of noise you mentioned?
  • [4:27] How to get customers without paid advertising?
  • [6:12] If I’m just starting out as a coach and need to get clients, is there a channel I can tell people is a good place to get started?
  • [7:38] When you work with coaches, what are the most common mistakes they make?
  • [9:38] How can someone without prestige build a reputation for influence or expertise?
  • [11:45] What are some of the practices you see in top coaching coaching businesses?
  • [13:52] How do you think successful coaches really spur referrals?
  • [16:07] Do you think there is a delivery mechanism that works best for coaches today?
  • [19:21] Are there any trends in coaching that you think people should be paying attention to right now?
  • [20:18] Where can more people learn about your projects and work?

More on Mark Mavigny:

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network and WorkBetterNow.

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