Brent Weaver’s Marketing Podcast
in this episode Duct Tape Marketing Podcast, I interviewed Brent Weaver. Brent’s mission is to help 10,000 digital agency owners achieve freedom in business and life by helping them own their marketplace. Brent is the founder and CEO of uGurus, a business training and education company dedicated to this mission.He also hosts one of the major podcasts in the business world, The Digital Agency Show, and is the Get Rich in the Abyss: Commit to Your Niche, Own Your Market, and Boldly Expand Your Agency.
Key takeaways:
Brent Weaver is known for helping digital agency owners and lives up to their mission my own Their market – whatever it is. Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. In this episode, we’ll take a deep dive into Brent’s framework that can help you attract the right customers, build your authority, and build a marketing engine that will help you gain a solid, growing customer base.
My question to Brent Weaver:
- [1:32] Do you all think you have to choose a niche?
- [5:31] How do you define scale and how is it different from growth?
- [7:59] In the agency world, there are a lot of conversations about hiring people versus project work – what are your thoughts on which way to go?
- [12:49] Can you dig into the 5 A framework in your book and talk about how you see the role of content today?
- [16:09] Can you give us a 10,000 feet perspective on what uGurus is and what you offer?
More on Brent Weaver:
For more information on the Certified Marketing Manager program supported by Duct Tape Marketing:
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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network and WorkBetterNow.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.
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