Why publishing a book helps build your credibility

Michael DeLon’s Marketing Podcast

in this episode Duct Tape Marketing Podcast, I interviewed Michael DeLong. Michael is a Credibility marketing experts, helping business owners publish a book positioning them as experts in their field. He is also the author of Marketing: The Definitive Guide for Small Business Owners.

Key takeaways:

Building credibility as an expert in your field is an important part of reaching new audiences and attracting new clients and clients. If you want to build your credibility, publishing a book is one way. In this episode, I discuss with Michael DeLon how publishing your own book can help you not only demonstrate your expertise, but set you apart from the competition.

Questions I asked Michael DeLong:

• [1:16] What is your journey to become a reputation marketing expert?
• [4:04] What is Reputation Marketing?
• [5:35] A lot of people claim to be experts and think leaders – so who decides if you’re credible or an expert?
• [8:05] Is there anything unique about the market or the way people buy today that makes credibility more important?
• [12:34] What makes a book an important tool or an important channel, not just a video on LinkedIn?
• [13:48] If you have a great idea, is there a formula that can help people turn it into a book?
• [15:01] Are you starting to see that this strategy actually works for people who might have the mindset that no one wants to read their book?
• [16:03] Most writers and speakers have a book these days – but what would you say to someone like a remodeling contractor who could write a book on how to make your home fit for your family? Isn’t that a big difference?
• [19:00] What’s your favorite book project you’ve done, and how has it impacted that person or business?
• [21:56] Where can people find more information about your program and your latest coaching program?

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network and Vista Creation.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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A network of duct tape marketing consultants has helped my business grow more than 40% in the past 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND