Gone are the days when your website was just a simple online business card. No, no, we’ve come to an age where your website or online store is your greatest asset. Just like a brick-and-mortar store, your online store is now your revenue generator and requires just as much care (if not more) than a brick-and-mortar store.
Let us recall the past together. When you walk into a shiny brick-and-mortar store, everything on the hangers and shelves looks fresh and neatly stacked when your wide-eyed customer walks through those doors. Your salespeople are classy and know what to do or say to make a sale. Nothing can go wrong. Your team is well trained and your product is top notch.
If only things in the digital realm were that simple. Customers are so used to the utmost convenience of browsing the web, clicking and getting what they want, that they will reject an online store with the slightest glitch.
Yes, in 2022, you should go above and beyond to ensure your online store offers the best possible experience. That’s why we’re here to help.
This article will focus on 3rd party integration you should add to your online store and how they can help increase your traffic and sales.
But first, let’s explore why integration is so important in the first place. Can you live without them? Let’s check!
Why is e-commerce integration important?
The most exciting part of our fast-paced digital life is that your business can live online. But it can’t just be a retention page that welcomes prospects rather than converting them into customers. You need to implement tools and integrations that will ultimately improve the performance of your website and engage your prospects and turn them into loyal long-term buyers.
That’s where integrations come in, third-party software that improves the way your website operates, ensuring your customers have the best UX experience from start to checkout. These integrations add powerful functionality to your site and can fix anything from bugs to browser compatibility. Their function is to serve your e-commerce store efficiently and ultimately help you grow your business and profit margins.
Benefits of eCommerce Integration
There are various integrations to choose from. Some are free, some are not, and some are definitely better than others. If e-commerce is an essential or only part of your business, investing your time or money in a sustainable company is critical.
While free integrations offer incredible solutions for your online business on a budget, investing in some of these software solutions will give you an added bonus.Paid Integration Offers User support and developers maintain compatibility with your website, fixing any bugs or issues.
Other benefits of investing in integration include:
- Master your inventory and management tasks.
- Simplify your backend tasks and overall frontend user experience.
- Build profitable relationships with your customers.
- Eliminate additional costs for development costs.
Best Third-Party Integrations for Ecommerce Sites
There is no limit to the type or number of integrations you can choose to meet your business needs. But no matter your business intent, there are a few must-haves for any ecommerce website. In most cases, these integrations are used to:
- Marketing
- Analysis and Reporting
- Services and Activities
- communication
- social media
Let’s take a deeper look at these, and we’ll reach out based on specific integrations within these areas.
Integrate for your marketing goals
Marketing integrations are critical to the success of your ecommerce store as they add new features that help you achieve your goals. So whether you want to connect with prospects on a more personal level, or just need an easy-to-use tool to display static boards or popups to boost conversions, integrations like Hellobar, Intercom, and Mandrill are the way to go road.
hello
hello Allows you to incorporate custom popups for visitors at specific stages of the consumer journey. It enables you to convert visitors into customers. Key features of HelloBar include A/B testing campaigns, targeting of specific website users, and the ability to integrate with email marketing.
walkie-talkie
walkie-talkie is an integrated chat platform that allows you to communicate directly with your customers via messages or live chat. Depending on the plan you choose, Intercom offers integrations with your other messaging tools, such as WhatsApp, Twitter, Facebook and Banner Messaging, as well as custom audience targeting.
Mandrill
and Mandrill, you can personalize your transactional emails to ensure your messages reach the inbox instead of the spam folder. Mandrill offers email templates you can customize, social retargeting ads, and automation based on customer journey data.
for analysis and reporting
It’s all about the customer, and the more you know about your target market, the better your conversion rate will be. Analytics integration will help you understand all aspects of the traffic your website is driving. That means you’ll tell them their gender, age group, demographics, and more. Knowing your audience is the 101 for any business.
Google Analytics
Google Analytics helps you develop your marketing and business strategy by tracking your website traffic to gain valuable insights. Key features of Google Analytics include tracking traffic sources by campaign, goal funnel visualization, and insights into audience demographics.
hot pot
User behavior in your e-commerce is of enormous value, and hot pot, You’ll see how they work and what they do with heatmaps. One of the best features of HotJar is the ability to view a heatmap of the user experience on your website. You can see where they clicked and hovered, where they scrolled to, and where they exited the site.
user voice
user voice Let you improve your product or service by collecting and analyzing customer feedback. You can collect customer feedback within the app and correlate the data with your CRM, which means you can get real responses from your customers to improve or iterate on your product.
Services and Activities
Are you looking for an easy way to showcase events on your ecommerce site? If so, you should consider event integration. They allow you to schedule events on your e-commerce site so potential customers can easily join and view them. The best event management and ticketing integrations are Eventbrite, Calendly, and Algolia. The reasons are as follows:
Eventbrite
With these integrations, you can sell tickets to upcoming shows or events and get your audience to register on your website.top features of Eventbrite Integration is the ability to embed checkout directly into your website, allowing your customers to book without leaving your website. You can also customize the appearance of popups and checkout processes to match your branding.
calendar
Scheduling made easy – calendar Assist with registering clients and scheduling appointments directly from your website. This integration can be added to your site as a popup widget or text. By keeping your customers on your website, you can increase your conversion rate from visitor to appointment.
Algeria
Algeria is an efficient, flexible and insightful search function for your e-commerce website. Key features include search analytics to understand how customers interact with your website, and the ability to personalize search results based on customer activity.
for communication
Actively communicating with potential clients is a sure-fire way to connect with them on a deeper level. Doing so will increase the chances of conversions and user interaction on your ecommerce site. HubSpot and Disqus are some great integrations that can build a more engaging experience for your visitors.
center point
This integration Attract visitors, convert leads and improve your overall marketing process.by increasing center point On your Ucraft website you can add live chat and show your customers when you are online and offline.
On-site agent
You can bring personalized interactions to your customers through the help desk On-site agent. Get a centralized inbox for all your messages and create an optimal workload for your agents by creating automated rules.
Dicks
Dicks Allows you to increase your engagement with your blog by setting comments and reactions. Additional features allow you to set custom targeting to only allow users in specific locations or those who meet other criteria to view the comments section.
For e-commerce
Running an e-commerce business is challenging given the competition. However, there are ways to stand out and achieve your sales goals. And this, without overcomplicating things. All you need to do is choose the right integration to enhance your ecommerce store, such as TrustedSite, ShipStation and Gift Up. Let’s check:
trusted site
safety is everything, and trusted site Let visitors know that your website is safe. This integration provides server and application scanning and compliance reporting as standard. For an additional fee, you can also get a PCI compliance report. Without a doubt, this is one of the top integrations for an ecommerce business.
ship station
This integration Streamline your shipping process by importing and managing your orders. Key features include the option to automatically import orders, connect to all your sales channels with just a few clicks, and self-service tracking and returns.
gift
and gift, you can increase customer satisfaction by selling gift cards directly on your website. You can create gift certificates that are completely customized to your business brand and list them on your website. You can start selling them in minutes and have funds deposited directly into your bank account.
for social media
There is no doubt that social media is an essential part of any modern e-commerce marketing strategy. Using social media to increase user engagement on your blog and build an inspired team of followers can make or break. An easy way to add content from social media channels on your e-commerce site is to use social media integrations such as Facebook feeds and Twitter feeds.
Facebook information
by adding a facebook feed, you can keep your customers informed about your recent posts and news. Feed integration allows you to promote your Facebook business page on your website, allowing your visitors to like, share and promote the page.
twitter feed
by adding your Twitter account to your website. You can add a follow or share icon to your website to encourage your website audience to like, share and comment on your social media content – without leaving your website.
Provide only the best for your customers
E-commerce marketing tools and integrations make it easier to build a profitable online business. The only trick to knowing what will help you choose which integrations to commit to is understanding your target market and behavior along the consumer journey.
Every customer relationship is unique, and using the right ecommerce software can make your business life easy and sustainable. With these tools, you can ensure that your online traffic is serving you every step of the way.
Whether you’re just starting out or looking to improve elements of your digital storefront, Ucraft can support you from SEO to checkout.
