with Brock Cooper
The streets of Ukraine, once filled with the laughter of children and people rushing to work, are now deserted.
Workers of all kinds had to give up their jobs to flee their homes or worse – take up arms to defend their families.
The Russian invasion brought the lives of millions of Ukrainians to a standstill, as they know it.
With many companies and employees from beleaguered countries, support from the SEO and digital marketing industries is endless.
technology is a $6.8 billion Thousands of Ukrainian businesses and their 4.4 million inhabitants work in the industry.
The invasion was very close to many of us, even in Search Engine Magazine, the family of SEJ founder Loren Baker is currently fighting to defend the Ukrainian people and land.
The digital marketing and SEO community is one family. When our families are hurt, we provide support in the best way we know. We’ll add updates and other ways to help to this list.
Google donates $15 million and fights disinformation
In total, Google and its employees donated $15 million in financial and in-kind support to help with the relief.
The search giant will also donate $5 million in advertising credits to humanitarian and intergovernmental organizations it deems trustworthy.
“During this extraordinary crisis, we are taking extraordinary steps to stop the spread of misinformation and disrupt online disinformation campaigns,” Kent Walker, Google’s president of global affairs, wrote in a March 1 statement. .”
He added: “We will continue to monitor the situation and take additional action as needed – we join the international community in expressing our sincere hope for a return to a peaceful and sovereign Ukraine.”
Google’s announcement Also noted that YouTube channels from RT and Sputnik are now blocked in Europe.
The Russian state-sponsored media has temporarily frozen monetization options on all Google platforms, and RT has been banned from advertising entirely.
Walker also noted that products such as Google Pay may not be available in certain countries due to Google’s efforts to comply with government sanctions.
$35,000 donated to canceled conference events
Cancelled LRTcon can contribute $35,102.62 to Ukraine.
Thank you to guests and sponsors @NinjasMarketing
Who made this staggering amount possible.Speakers, guests and friends from Ukraine.
I’m proud to help so quickly and so much.
— Christoph C. Cemper 🇺🇦 🧡 SEO (@cemper) March 1, 2022
organizer Christopher Camper Added: “We had speakers from Ukraine. The headlines at LRTcon were some great speakers from Ukraine. We had guests from Ukraine. LRTcon was visited by many capable and friendly people from Ukraine… So proud to be able to help so quickly and so much. And with that, the LRTcon story ends.”
Commander pays family salaries of recruited staff
Seth Besmertnick conductor Update provided LinkedIn This week, employee Oleksander Lytvyn risked his life to patrol the streets while his family hid in the parking lot.
“Our Ukrainian team has proven time and time again to be loyal, dedicated, proud and willing to keep improving,” Besmertnick wrote.
Besmertnick wrote that more than a month ago, when Russia provoked and threatened the country, conductors saw the writing on the wall. They helped and motivated their Ukrainian team to escape.
Half of them chose to flee, while the other half stayed.
They send messages to team members in Ukraine every 12 hours, offering money and other assistance.
“For those who stayed, we let them know that if they were drafted, we would provide income to their families as long as they were still serving,” Besmertnick wrote.
SERPstats Send Blog Editors to Volunteer Journalists Initiative
Ukraine-based all-in-one SEO platform SERPstat tweets March 2 Its blog editor Taras Prystatsky has joined the Ukrainian Volunteer Journalists Initiative.
Today, the company tweeted:
Yesterday, we blocked accounts of Russian users.
Additionally, we have stopped updating the SERPs for Yandex, Google “ru” and Google “by” databases, and search volumes in the Yandex database.
We thank everyone who supports us 🙏
Glory to Ukraine 🇺🇦 pic.twitter.com/hLLHvlOqDL– Serpstat (@serpstat) March 3, 2022
How SEO experts help our colleagues in Ukraine
Hire a Ukrainian Remote Worker
Olesia Korobka organized a A temporary database of Ukrainian SEO and digital marketing professionals People who are currently looking for remote work.
SEO consultant Alexis Rylko wrote an article on “Awesome SEO and Digital Marketing Tools Made in Ukraine‘ For those who may wish to support the cause through their business.
Support Ukrainian businesses
Julia NestretzCEO of crawler and log analysis tool Jet Octopus, sent a tweet from her car as she and her newborn baby delivered medical supplies, fundraised and gave presentations on the road while working remotely:
Process all fields in parallel:
– Buying medicines for defenders – Demonstrating the platform to new clients – Becoming a mother of a newborn and 2 children.test @JetOctopus, subscribe. 15% were sent to support the Ukrainian army! pic.twitter.com/q9OEtIqem9– Julia Nesterets (@JNesterets) March 3, 2022
Arefs CEO Dmitry Gerasimenko, who is Ukrainian, offers a double subscription for anyone who donates to an organization that supports peace in Ukraine.
If a person donates the amount of the six-month plan, Ahrefs will cover them for a full year.
Southeast Ranking On their website there is a message supporting Ukraine with links on how people can help.
a pointer HelpUkraineWin.orga resource created by a Tumblr product owner, Bodan KitThere, he shared a form for one-time or monthly donations, a list of ways to donate or otherwise volunteer, and a feed from #StandWithUkraine on Twitter.
Head of Content at SERanking Svetlana Shecheralso author of Search Engine Journal, advises people Donate to UNICEF Provide much-needed emergency relief to Ukrainian children.
Olga Andrienko, VP of Brand Marketing at Semrush, tweet“We strongly oppose any act of war, including the Russian invasion of Ukraine.surreptitiously, our Polish entities are coordinating efforts to provide some immediate relief to those in need in Ukraine through NGO support. “
Any NGO wishing to support their efforts can contact them directly: support@prowly.com.
Digital marketing agency Switch out of Malta has a page on their website website Committed to supporting Ukraine, each team member donates an hour a day to humanitarian causes. There is also a contact form where people can request or provide services to help the people of Ukraine.
fact check everything
Information and misinformation about the conflict in Ukraine are everywhere, but a group of public relations experts based in Kyiv wants to make sure the world only hears the truth.
100+ PR professionals created a Google Sheets According to the press release, the media can request first-hand information from experts, volunteers and witnesses. They can also receive pictures and videos of the war.
Before making any donations or services to support Ukraine, make sure the charity is trustworthy.
People often use conflict and disaster to make money. Still others have good intentions but support the cause illegally.
If you are looking for the most trusted place to donate, please visit Support Ukraine page From the Ministry of Foreign Affairs of Ukraine.
There have also been requests for people to take part in DDOS attacks to shut down Russian websites.
It must be noted that not only is this illegal, but a well-meaning person could easily end up getting involved in something else entirely.
Hope for a quick fix
The hearts and minds of the world are on the Ukrainian people as they continue to fight for their freedom and overcome great difficulties.
The husks of blown up buildings emit acrid smoke, gunfire blares in the streets, and Russian troops are fighting not only Ukrainian troops, but also citizens.
Search Engine Magazine fully supports the Ukrainian people in their time of need and encourages everyone to do their part to help the thousands of innocents caught in the middle.
Research and notes from news writer Brock Cooper.
Featured Image: DOERS/Shutterstock
