This Medical City Investment The conference, held March 28-30 at the Ritz-Carlton, Chicago, took a closer look at some of the themes at the heart of healthcare innovation. As part of the Pitch Perfect competition, it also highlights startups that are playing a key role in healthcare transformation.
The competition’s Care Coordination and Value-Based Care track includes 10 companies. Areas of healthcare where they seek remedies include acute care rehabilitation, neurodegenerative diseases and smoking, among others.
The judges of the pitch track sponsored by the organizer UnityPoint Health Venturesinclude:
- Austin Duke, Venture Capital Director, UnityPoint Health Ventures
- Justin Norden, MD, Partner, GSR Ventures
- Jane Rho, Investor, Venture Fund, Davita Venture Group
Here are the finalists:

be flexible together Enhanced recovery in older adults after acute health events. The online program offers friendly wellness coaching, accessible health education, and joyful exercises tailored to the patient’s recovery phase. The enterprise is a member of the latest edition of the Cedars-Sinai Accelerator Program. Researchers estimate that 30%-50% of patients do not adhere to their physical therapy home exercise program, which increases their chances of chronic pain, loss of function, and complications. The company connects seniors with friendly online health coaches to facilitate their recovery after recovery. The company’s goal is to empower patients to be proactive about self-care and provide cost savings to hospitals and physician groups through value-based bundled payments.

healthy hive A uniquely structured digital space is created that allows patients and their families to meaningfully participate in their care without changing the existing workflows of the institutions involved in that care. By sharing records, resources and communication, HealthHive keeps everyone on the same page, reducing costs and increasing satisfaction.

The increased use of diagnostic imaging has increased the pressure on cardiac imagers and cardiovascular radiology workflows. Cardiac imagers for visually reading and interpreting patient studies are also lacking. heart health technology is an artificial intelligence-driven cardiovascular clinical decision support system that spans the siloed care continuum. The technology is designed to significantly improve cardiac care and outcomes by providing cardiologists with accurate medical imaging analysis for better and consistent prognosis and diagnosis.

my formula The patented efficacy engine evaluates the efficacy of foods to treat or prevent disease. The Go/NO app replaces and simplifies the existing label reading habit/process, delivering exceptional clinical results while saving time. It provides instant “pass or fail” results with detailed grading associated with relevant clinical studies. Consumers manage food as medicine and reap financial rewards through healthy choices. The site enables users to shop by condition or goal. Both solutions are fully personalized, including biomarkers, genomics, preferences, allergies, diet, restrictions, Rx usage, and more. Recipes and restaurant menu items are also analyzed, giving consumers 100% control over their food.For example, the Go/No™ app could help most of the 88 million Americans with prediabetes avoid type 2 diabetes

neural pathway is a digital health platform that collects and integrates multiple symptoms of neurodegenerative diseases to provide treatment and remote patient monitoring. Starting with Parkinson’s disease, NeuroPath addresses a lack of data and tools, sporadic monitoring of patients, and a lack of much-needed interdisciplinary care. The current standard of care pathway delays the care pathway, affects quality of life, and unnecessarily increases healthcare costs. NeuroPath’s proprietary tools collect patient-reported outcome measures, provide speech therapy, deploy marker-free video technology to analyze movement and measure drug response. All data points are visualized on the portal for an interdisciplinary team of clinicians. The business creates meaningful touchpoints and insights on the care path for faster intervention when disease symptoms change, reduces costs by avoiding adverse events such as falls or hospitalizations, and creates personalized care paths to improve quality of life and results.

patient mode Provides a vulnerability-driven, risk-stratified clinical decision support solution that supports prospective coding and generates focused care pathways that reduce Medical Loss Rate (MLR). Current approaches to coding and care planning are outdated and inefficient for healthcare organizations managing risk, which can negatively impact outcomes, risk modifier scores, and reimbursement. Care plans are developed using retrospective (often inaccurate) diagnoses, preventing prospective intervention and the ability to reduce low-value care. Providers are forced to manage hundreds of frail patients using a patchwork of disparate systems, leading to data gaps, manual workarounds, inefficiencies and frustration. Care Coach is a clinically proven, vulnerability-driven solution that identifies functional and psychosocial deficits to stratify risk and drive more effective care plans, providing providers with the ability to help patients avoid health problems and associated costs Predictive insights needed. Additional codes provided to providers to optimally align patient risk with HCC, reduce rework and improve RAF scores and reimbursement.

key health Focused on making healthcare accessible, transparent and consumer friendly. Consumers can use Pivotal Health’s mobile app to easily schedule an appointment with an experienced provider to their home, apartment, dorm or office at a time that suits the consumer. Pivotal Health Advanced Practice Providers can do anything at home that can be done in an urgent care or clinic office, including point-of-care testing for covid, flu, strep, RSV, UTI and mono. We can repair lacerations, administer IVs, take blood and urine samples for the lab, and even perform X-rays, ultrasounds, and EKGs. Pivotal Health currently serves the Madison, Wisconsin and Milwaukee metro areas.

win Use 1:1 clinical counseling, remote monitoring, and financial incentives to help smokers of all income levels quit smoking. It claims to be the only solution on the market that puts most of the cost at risk and is responsible for objectively measurable quit outcomes.

Visura Technology Will commercialize its proprietary TEECAD system in 2022 (already FDA 510K clearance in 2018). This is the first real-time camera system that allows physicians to visualize the position of the probe in the more than 600,000 to 630,000 transesophageal echocardiography (TEE) procedures that occur each year in the United States. The TEE procedure is the gold standard for cardiac imaging. Currently, TEE is performed blindly, which increases the risk of these procedures and equates to a potential complication cost of $102,000 per patient that is not reimbursed.

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