What it takes to build an influential personal brand

Laura Bull’s Marketing Podcast

in this episode Duct Tape Marketing Podcast, I interviewed Laura Bull.Laura is Best-selling author and brand strategist specializing in transforming people into competitive and sustainable business brands. Her latest book is- From Individual to Empire: A Guide to Building a Authentically Powerful Brand.

Key takeaways:

Laura Bull has been with Sony Music Entertainment for ten years and has led artist development including Carrie Underwood, Brad Paisley and Johnny Cash.

Now, she is helping entrepreneurs discover and capitalize on their authentic and competitive brands. In this episode, we’ll take a deep dive into how to build a personal brand, why she’s working to redefine the term “influencer,” and how to turn an entrepreneur into a viable brand.

Questions I asked Laura Bull:

• [1:40] Branding in the music industry has changed dramatically – hasn’t it?
• [4:27] Would you like to share one of the quirkiest stories of working with an artist in the music industry, or who’s the one who turned up on the scene and didn’t develop the way you thought it would?
• [6:05] Can you talk a little bit about where we are today when it comes to personal branding and how influencer branding is a very different thing?
• [8:06] Don’t you think it’s about putting your name on all sorts of things, and people who do well in influencer marketing have their own opinion on what they’re trying to accomplish?
• [11:40] How do you view narrative and storytelling differently?
• [13:56] Can you share your five-part framework for influencers – especially if I’m a brand and I want to grow my influencer, what do I need to start thinking about first?
• [18:02] Can you unravel your brand matrix for us?
• [20:33] Where can people find more information about you and your work?

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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