Google AdSense has always been a great way for publishers to monetize their content through advertising. Since the inception of AdSense in 2003, publishers have relied on the product to earn additional income on their websites and mobile applications.
As the nature of user experience has changed over the years, so have Google’s products.
Google has announced the latest features of AdSense, Related content search.
If you’re one of the 2 million users who use AdSense, learn more about this new monetization opportunity.
What is contextual search?
Related content search is a new feature in Google AdSense.
It serves as a contextual navigation area, showing users search terms related to what they are viewing on the website.
When users click on a search term, they are taken to a search results page on that publisher’s website. The search results page will then display other related topics, including search ads.
Benefits of Related Content Search
There are several benefits to enabling this feature for your website or app, including:
- Increase website engagement
- Related Search Ads
- Incremental revenue
- better user experience
The first benefit is that it increases User participation On your website, include:
- website traffic
- pageviews
- Ad impressions
The second benefit is Related Search Ads. Google AdSense places ads relevant to a user’s search term on your site’s search results pages.
The third benefit is that it can drive Incremental revenue. You already monetize your content with AdSense; this new feature gives you more opportunities to show ads to users who are already engaged with your site.
Finally, this ad unit can bring Improve user experience. Because you control the look and feel of relevant search ads, you can maintain a consistent experience for your visitors.
Related content searches are a less disruptive ad unit for users on your site, while still giving them the option to click on the ad if they want to.
User Privacy Protection
The related search function is a contextual unit, meaning that the content will be displayed based on the page content. Additionally, ads on search pages will be targeted based on the search terms users click on. Google does not target user data as a privacy-preserving solution.
Get started with related content search
If you wish to add this feature to your website or app, be sure to contact your account manager to activate it. You’ll also need to meet additional requirements, including compliance with the Custom Search Ads Policy and the AdSense for Search (AFS) Policy.
If your content page doesn’t have a dedicated search unit, you’ll need to create one.A detailed guide can be found herebut the basic steps include:
- Create custom search styles in your AdSense account
- Decide where to place search units on your content pages
- Copy and paste the AdSense code to your website
- Post any changes to your website
Related searches for content reports
Reports for this new feature are available. You will receive funnel reports for relevant search units in your AdSense account.
Just go to “Reports” >> Create Custom Report and add “Ad Format” segment >> Edit Metrics >> Select “Channel Metrics”.
Image source: Support.google.com, March 2022generalize
Whether you’re just starting to monetize your website content or you’re already using AdSense, the new relevant content search feature is something you should consider. With the added benefit of more engagement and increased revenue, you can confidently grow your content with user experience in mind.
resource: Google
Featured image: Casimiro PT/Shutterstock
