Google’s John Mueller answers the interesting question of whether Google treats sites in different domains differently. Google’s algorithms do treat different content differently, but Google doesn’t treat niche markets differently, John Mueller said.
Niche-specific ranking factors
There is an argument that the ranking factors vary for different niches, depending on the type of sites that are looking at the top rankings.
For example, some SEO tools sites publish studies that measure the varying qualities of top-ranking sites in a range of niches to determine whether ranking factors affect the many niches they study differently.
These studies identified differences between the types of content, link quality of different types, and other factors among the top-ranking sites.
The study identified some clear patterns where the top-ranking sites in certain niches had longer content or posted more videos.
The conclusion is that in these specific niches, Google is ranking sites with more content or more videos.
However, these similarities and patterns do not reflect word count or video as the reason Google ranks these sites in their respective fields.
These patterns are random or exist because the user’s needs require longer content or video content.
These studies help to understand the content and marketing trends followed by different segments.
But the trend doesn’t reflect”ranking factor. “
Does Google have different algorithms for different niches?
The person asking this question wants to confirm whether Google applies a different ranking algorithm to each niche.
The man asked:
“Is it true that Google has different algorithms for indexing and ranking different market segments?
We have two sites of the same type and we build them using the same process.
The only difference is that the two sites are in different niches, one is currently working and the other has lost all rankings. “
It’s not about the niche: it’s about the content type
John answered the question and pointed out that, to his knowledge, the site’s niche does not affect the ranking algorithm applied.
But he did confirm that content is handled differently.
John Mueller replied:
“So, I don’t think we have any specific rules for different niches.
But obviously different types of content have different importance to our search results.
If you look at things like our quality assessment guidelines, we talk about things like Your Money Your Life sites where we’re doing a bit of a…trying to put some more critical in crawling, indexing and ranking algorithm.
But you wouldn’t say…a bike shop’s algorithm is completely different from…I don’t know…a shoe store.
They are both essentially e-commerce type stores. “
High and low quality content
Mueller next discusses the value of creating unique and valuable content.
I’ve seen how some publishers focus on publishing non-plagiarized content, use unique text, and strive to create unique content.
But in my opinion, when Mueller said unique, I think he used the word to mean something different than other pages published on the internet because, for example, they are easier to understand, have useful research data, have other sites Forget about posted measurements, etc.
Here’s John’s continuation of his answer:
“But what you also mentioned in your question is that these are content aggregation sites, and they’re built using the same process.
Some of them work and others don’t.
This to me feels like…a bit like…I don’t know your site, it feels a bit like a low-effort affiliate site where you’re just taking the feeds and publishing them.
That’s what our algorithms tend not to invest in making sure we can crawl and index all of this stuff.
Because essentially it’s the same as what we’ve seen elsewhere.
So, from that perspective, if you think this might apply to your site, I would recommend focusing on making fewer sites and making them better.
So it’s not just aggregating content from other sources But in reality, if we don’t index your site properly, people on the internet really miss out on resources that provide them with value.
However, if that’s the case, and if we don’t index your site, people will just go to one of the other affiliate aggregators, then there’s no real reason for us to focus and invest in crawling and indexing your site.
So that’s where I don’t know about your site, but that’s something I’ll be looking into more than just “Oh, Google doesn’t like bike shops, they like shoe shops.”
Will people miss a site?
If Google doesn’t rank a site in the search results (SERPs), it’s useful to consider John’s scenario where people miss a site.
“…in the sense that if we don’t index your site properly, you’re offering something unique and valuable, and people on the internet are really missing out on resources that provide them with value .”
People don’t miss a site because the words used are different from other sites and there is no plagiarism.
If a site publishes content that differs in some way, making it more useful than others, people will miss that site.
This way of viewing content can be useful for updating old content that is no longer performing or planning a site’s content strategy.
Citation
Does Google have different algorithms for different market segments?
Watch the 23:49 minute mark
