There is a new way to create custom columns in Google Ads

Google Ads custom columns provide the flexibility to expand reporting with more data points that your personal business cares about.

Google now gives you more options when creating custom columns. Let’s take a deeper look at the new changes.

New Google Ads Custom Columns Feature

The extension for custom columns now allows you to do the following:

• Include spreadsheet functions
• Calculate and compare metrics across date ranges
• Reference other custom columns in formulas
• Add more non-metric columns to the formula, including columns for campaign name, budget, etc.
• Take advantage of new column formats such as “Text”, “True/False” and “Date”
• Apply multiple filters to a formula
• Filter conversions by custom variable

Here is an example of how your custom column will appear at the overview level:

For example, spreadsheet functions will allow you to create columns based on “IF” statements.Complete Category List of Spreadsheets function What you can add is:

• arithmetic
• logic
• text
• date

Custom column availability

Google notes that custom columns you create will be available in other reporting tools. These include:

• report editor
• Dashboards in Google Ads

Being able to share custom columns with dashboards and reporting tools can help make your reports more complex and relevant to your target audience.

How to create custom columns

In Google Ads, click the “Columns” button above the campaign overview (or the ad group level, whichever level you want to create them at).

Image credit: Screenshot by author, April 2022

Then, click on “Modify Columns” and you’ll see the option to create a “Custom Column”:

Image credit: Screenshot by author, April 2022

Now, this is where you can get creative.and custom columnyou have (almost) endless options to create metrics or columns that suit your needs.

You need to enter a name for the custom column. You can also choose to create a description, up to 180 characters.

If you are building a complex indicator, it would be beneficial to include that information in the description.

Image credit: Screenshot by author, April 2022

If you’re new to creating custom columns, Google has different formula ideas to help you get started. These are on the right side of the screenshot above.

generalize

With custom columns, you’re no longer limited to traditional Google Ads options.

Custom columns give you the freedom and flexibility to monitor and report on the metrics that make the most sense for your company.

Custom columns are also a great way to organize campaigns, ad groups, and keywords based on column input.

Have you used custom columns? How can you use them to your advantage? We would love to hear it!

source: Google Ads Help

Featured image: Menara Grafis/Shutterstock