Why call tracking metrics are important to your marketing efforts

Marketing Podcast with Todd and Laure Fisher

in this episode Duct Tape Marketing PodcastI interviewed Todd and Laure Fisher. Husband and wife co-founders Todd and Laure Fisher founded CallTrackingMetrics in their basement in 2011 and together they have grown it into an Inc. 500 rated, top conversation analytics software serving more than 30,000 businesses worldwide.

Key takeaways:

Today, there seems to be no end to the channels and ways your customers communicate with you and your business. We often hear from small businesses about their marketing efforts, they just don’t know which part. Because of this, many businesses waste time on channels that don’t bring them business.

In this episode, I chat with Todd and Laure Fisher, co-founders of CallTrackingMetrics husband and wife, why call tracking metrics are important to your marketing efforts, and how you can use it today to double down on what works for your business.

My question to Todd and Laure Fisher:

• [1:41] What brought you to where you are today?
• [2:15] How did the idea to create a company come about?
• [4:02] What is call tracking and how are marketers using it today?
• [7:08] What are the best uses for various touchpoints with prospects and customers?
• [11:26] The digital world is under a lot of scrutiny – so from a customer tracking perspective, how are you prepared to respond?
• [14:02] Does your tool provide something like HIPAA compliance for people who are obviously in the medical field?
• [14:35] How does call tracking affect personal segmentation?
• [16:03] Do you think being able to identify someone as a customer or someone not as a customer elicits different behavior?
• [17:12] If someone were to compare you to other call tracking players, how would you say CallTrackingMetrics is different?
• [18:27] How do call tracking tools work in SMS marketing?
• [19:49] Can you tell us more about CallTrackingMetrics?

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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