Do you have a small or medium business?
As you know, to stay competitive in any market, you have to be one step ahead of your competitors.
One way to stay ahead of your competitors is to analyze their traffic and demographics.
If your competitors don’t have a lot of traffic, it may be more difficult to gain insight into their marketing data.
We make it easy and quick for you to understand how your industry competitors are succeeding so you can too!
Let’s take a look at the study The fastest growing industries among SMEs and how Semrush can provide similar insights into your competitive landscape.
About research
this Digital market trends for the fastest growing industries in the SMB space The study analyzes the global traffic and growth patterns of SMB websites from 2019 to 2021.
This study uses OECD Small and medium businesses are defined as those with fewer than 500 employees and annual revenue ranging from $500,000 to $10 million.
Semrush relies on its data .trend A platform for analyzing 150,000 SMB domains and SMB information from Crunchbase.
You can get Comprehensive Marketing Trend Research Here, but let’s take a look at the highlights to help you start your next marketing strategy.
Fastest growing SME industry based on year-over-year traffic growth
What is one of the most positive insights to emerge from this research?
Throughout 2021, website traffic has increased across all sites in the SMB segment.
Here are the top-performing SMB industries in relation to year-over-year traffic growth:
- Pharmaceuticals (+406.18%)
- Venture capital (+405.90%)
- Facility Services (+384.14%)
- Warehousing (+305.85%)
- Computers and Electronics (+284.88%)
- Biotechnology (+222.67%)
- Healthcare (+220.38%)
- Civil Engineering (+216.41%)
- Oil and Gas (+153.49%)
- Nanotechnology (+149.64%)
The pandemic has played a major role in the exponential growth of many sites in these verticals, especially when you factor in supply chain disruptions, skyrocketing consumer prices, a focus on healthcare and medicine, and financial booms.
Growth of the top SME websites with.industry leader
Below, you can see the growth rates of the top five SMB websites by traffic and the top five industry leader websites in each of the above industries.
Excluding venture capital and nanotechnology, the five SMB sites with the fastest year-over-year traffic growth were 420 times faster than their industry leaders.
The website traffic of well-known pharmaceutical brands such as Walgreens increased by 275.17% year-on-year, while the SMB website traffic of brands such as Tricida increased by 64,961.37% year-on-year.
Top Traffic Channels for Fastest Growing SMB Websites
Which traffic channels drive the most visitors to the fastest growing SMB sites?
According to the study, these channels drove visitors to the 150,000 SMB sites analyzed:
- Direct: Visitors who arrive without a traceable source, such as typing a website’s URL into a browser’s address bar or visiting an SMB website using a saved bookmark.
- Search: Visitors who click on links in organic Google search results to reach the SMB website.
- Recommended: Visitors who click on a link to another web page to visit the SMB website.
- Paid: Visitors who click on a pay-per-advertisement to visit an SMB website.
- Social: Visitors who click on a social media network link to visit the SMB website.
The following graph shows the traffic channels by industry:
Screenshot from Semrush Digital Trends, November 2021Some notable standouts include the SMB website:
- Computers and Electronics, with 86.04% of its visitors coming from direct sources.
- Civil Engineering, where 53.11% of visitors came from organic searches.
- Nanotechnology, with 51.35% of its visitors coming from referring sources.
- Venture Capital, 48.93% of its visitors come from social media.
Top Social Media Channels for Fastest Growing SMB Sites
Social media marketing is an essential part of any digital marketing strategy.
Let’s take a look at the top social media networks driving visitors to SMB sites in the fastest growing industry.
Screenshot from Semrush Digital Trends, November 2021
