Edward Sullivan’s Marketing Podcast
in this episode Duct Tape Marketing Podcast, I interviewed Edward Sullivan.Edward For 15 years, he has coached and advised startup founders, Fortune 10 executives and heads of state. His clients include executives from Google, Salesforce, Slack and dozens of other fast-growing companies. He holds an MBA from the Wharton School and an MPA from the Harvard Kennedy School. Edward is the CEO and President of Velocity, a renowned executive coaching consultancy. He also has a new book coming out on June 21st, 2022 called – Leading with Heart: 5 Conversations That Unlock Creativity, Purpose, and Results.
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Key takeaways:
Currently, workplaces are working hard to create a culture of high morale and connectedness. How do you retain and motivate your team? Lead by heart and spark authentic conversations.
Authors John Baird and Edward Sullivan, after conducting thousands of hours of interviews and coaching sessions with leaders of many of the world’s best-known companies, found that senior leaders don’t follow simple formulas and performance techniques. Instead, they found that these leaders help people unleash their creativity, purpose, and results through conversations that make them feel productive, safe, and appreciated. In this episode, I discuss with Edward Sullivan why great leadership starts with open and honest conversations.
Questions I asked Edward Sullivan:
- [1:33] What is the opposite of leading by heart?
- [1:53] How has self-leadership taught or led many people?
- [2:40] What does it take for someone to say they are leaders?
- [3:58] You did some pretty detailed research to arrive at the conclusions you made in your new book – can you explain your research process?
- [5:24] Would you say great resignation is a bit like an indictment of leadership?
- [7:23] It’s challenging to be a leader before you clean your house, and I think it starts with self-awareness – do you agree with that, and if so, how do you balance that?
- [9:14] What are the five questions you address in the book?
- [10:31] If this culture of openness existed before, how did you start creating it?
- [11:51] When it comes to the environment in which you talk about these issues, is there a way to be more effective in the workplace?
- [13:13] How can we really help people understand what their needs and fears are?
- [14:20] How can you bring this work into an organization earlier, like a new employee?
- [16:03] This work is not just five conversations, it’s day-to-day consistent work — can you talk about the tools you’ve given people within their organization to help with this?
- [17:57] What is the balance of being able to use the framework and use it appropriately?
- [20:29] Can you fix trust?
- [21:19] Where can people find more information about your work?
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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network and drop.

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