Thursday, July 2, 2026

32 Free and Simple Instagram Story Templates


Instagram is the most popular social media platform consumers use to follow the brands they love, and I think it’s safe to say that Stories play a big part: Stories from brands have 86% completion rate, and 58% of consumers say they are more interested in a brand after seeing it in a story.

Instagram Stories Statistics

There is only one problem:

Instagram stories template meme

Small businesses don’t have social media managers who can create stories all day long. So today, I’m going to share with you 32 time-saving, brand-building, fan-friendly Instagram Story templates, and tips on how to use them. They include:

But first, some chores:

Why choose the Instagram Stories template?

What’s the point of an Instagram Story template? After all, Stories only last a day, and they’re meant to be untouched, right?

Well, yes and no. Actually, it’s more like no and no for the following reasons:

Instagram Stories Template - Highlighting Example

The highlight is the attractive clickable circle at the bottom About Instagram.

  • They are also not rough anymore. As more brands use templates, users expect higher quality stories. If you want to hang, you need to join a gang.
  • The plot story is the key. Stories that are part of a series are popular with users as they look forward to seeing the latest episode or installment. Templates make series a breeze.
  • Story frequency is on the rise. according to Competitor IQ, the frequency of stories has risen across the board, with the average brand publishing about 11 stories per month, and the most active brands publishing 17. Templates make it easy to publish more in less time.

instagram story template - story frequency rises across the board

How to use these templates

First and foremost, All templates are accessible via a Canva link: Here is the link to the Instagram story template.

custom template

All templates are created using free online tools canvas, so you need to set up an account (super easy and totally free). For templates that use Canva Pro elements, you’ll see a watermark. You can replace them with elements that are available in the free version, or you can’t bear to part ways with it, and you can always sign up for a free trial of Canva Pro.

Get images from Canva to Insta

After customizing the template to your liking, here’s how to add it to your story:

  • Go to the top right corner of the Canva window, it says “Share”.
  • Select Download and choose the images to download (if you are using the free version, you must download one image at a time).

Instagram Story Template - Save from Canvas

You can also use our Handy Canva Tutorial Get familiar with the tool.

  • To get images on your phone, you can email them to yourself or save them to any folder you can access on your phone (Google Drive, iCloud, Dropbox). Alternatively, you can download the Canva app.
  • Open the images on your phone and save them to the camera roll. Now they can be used in your stories.

Instagram Stories Specifications

All templates are the right size, but as you know, Instagram Story images are 1080 X 1920 pixels (9:16 ratio) and stories can be up to 60 seconds in length. Now, the template.

Meet the Team Instagram Story Template

If you’re a larger business, you can use this template to introduce new employees or follow a different team member each week. Share a little profile about each and include fun facts.

Instagram Stories Template - Meet the Team

If you have only a few employees, you can share this story once a month or so to get familiar with new followers with your team. You can also refresh the content to include different facts and images each time you share.

About Us Instagram Stories Template

Share a brief snapshot of your business using this template. Here’s another content you can take turns sharing.

Instagram Story Template - About UsInstagram Story Template - About Us

Case Study/Success Story Instagram Story Template

Great use case for Instagram Stories templates.whenever you write a case study, to create a version of the story with only bullet points and highlights. You can then save these as highlights.

Instagram Stories Template - Case Study

This is another way to share success stories.

Instagram Stories Template - Case Study

Tips and How-To Instagram Stories Templates

Tutorials and how-tos are at the heart of any content A successful content marketing strategy. You can deliver these through your Instagram Stories using a video or just a simple image. Below are some templates that can be used for image- and text-based tutorials.

Instagram Stories Templates - How To Make A Template

If you wish to provide more of a single frame experience, I can accommodate your request.Below is the story template

  • daily tip
  • list bar
  • how
  • do you know
  • Quote of the day

Tips Instagram Stories Template

You can easily reuse your blog post iGet into these types of stories.

New Guide Instagram Stories Template

If downloadable guides are part of your content strategy (they’re great lead magnet), promote them on your Instagram Stories by sharing some compelling facts from the guide — enough to add value while also leaving your audience wanting more. Here are some story templates you can use for ebooks and white papers.

new guide instagram story template

New Blog Post Instagram Stories Template

Likewise, let your followers know when you publish a new blog post Get some extra traffic to your website.

new post instagram story template

Event Instagram Stories Template

Is there an event? Maybe an open house, workshop or webinar? You can’t interact with your audience in real time.Maximize attendance by promoting events in your stories (here are some Tips for Hosting a Webinar).

Active Instagram Stories Template

Links to all templates are at the bottom of the post

Sell/Provide Instagram Story Templates

use our Promotion idea Come up with something interesting and put it into the story using any of the following formats:

Sell/Provide Instagram Story Templates

Giveaway Instagram Story Template

Instagram Giveaway is an easy way to achieve your followers and engagement goals. Use these templates to highlight your prizes and don’t forget to include clear and simple instructions on how to enter.

Giveaway Instagram Story Template

Customer Testimonials Instagram Story Template

online reviews and Customer Reviews Create amazing Instagram Stories.If you need help getting them, we have tips and examples on How to request a review here. For more inspiration, we have a large An example of a recommended ad is here.

Instagram story template for customer testimonials

Use these Instagram Story templates to engage and engage

As mentioned earlier, Here is the link to the Instagram story template. Use them to produce high-quality, engaging stories in a fraction of the time, or even create your own templates.If you’re looking for more inspiration, we have plenty Creative Instagram Story Ideas here.



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