TikTok will now allow businesses to manage their accounts through a third-party social media management platform.
The initial release includes integrations with Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social.
As an extension of TikTok’s Marketing Partner Program launched in September 2020, it’s the latest move aimed at making it easier for marketers to connect with users on the platform.
Integration allows marketers to manage content through third-party apps
This integration with third-party tools gives businesses an easier way to incorporate TikTok marketing into their workflow.
TikTok aims to help brands be more successful on the platform by bringing content management, scheduling and publishing capabilities to the tools they already use.
In addition to scheduling and publishing content, businesses can use third-party tools to monitor conversations in video comment sections.
This will provide more opportunities to engage with audiences and track metrics in real-time.
Melissa Yang, head of TikTok ecosystem partnerships, said in the press release:
“At TikTok, we’re always looking for ways to make it easier for brands to develop great content that resonates with the community. We’re excited to welcome our new content marketing partner to the TikTok Marketing Partner Program and partner with some of the most trusted in the industry Partnerships. These partners will provide marketers with simple, effective tools to publish content on a regular basis, gain valuable performance insights, and engage meaningfully with their communities.”
By better understanding their audience and the types of content they engage with, this partnership should allow marketers to optimize their content for increased engagement.
Brands can monitor cross-platform performance
This integration will allow digital marketers to monitor all of their social media accounts from one platform, which will provide insight into which types of content perform best on each type of social media.
after analysis Key Performance Indicatorsthe brand can develop more effectively social media strategy And build engagement, not just on TikTok but on all social media platforms.
source: Global News Agency
Featured image: Emre Akkoyun/Shutterstock
