Rancho Santa Margarita, Calif., June 22, 2022 (GLOBE NEWSWIRE) — Southern California’s taste, smell, and beauty innovator, Sensegen, announced its natural fragrance survey results, gearing up for exhibiting its “New Naturals” initiative at the World Perfumery Congress (WPC), Booth #523, June 29 – July 1, 2022, in Miami, Florida. Sensegen is a division of Blue California ingredients.
“We’re very excited to share our results of the natural fragrance survey, revealing consumer knowledge of natural fragrances and what is appealing, trend-setting in personal care and beauty products,” said Angelique Burke, senior perfumer at Sensegen. “The era of truly natural perfumery is here; we are bringing nature back into perfumery by harnessing classic fragrance molecules from biology rather than deriving them from petroleum.”
Sensegen’s New Naturals are bio-designed fragrances that are natural (plant-based), safe, and sustainable. They perform and are as pleasant as synthetics, yet more complex than blends of essential oils, which thus far have been the only option for natural fragrance seekers. No such fragrance initiative exists on the market today.
An ideal example of a New Natural is Sensegen’s entire class of plant-based musks that gives perfumers the best natural alternative to synthetics. Once coveted and exclusive, the musk fragrance became banned for the inhumane treatment of the Musk Deer — the only source at the time. After that, the…
