The role of the global CMO has been on the road of continuous transformation. The digital age has created new ways for companies to connect with their audiences at a deeper level, thereby providing a more seamless and personalized customer experience on a large scale. Today’s CMOs are co-branding, sales, commerce, service, and loyalty to have an end-to-end customer journey.
Join Seth Godin, Brian Solis and Canadian business leaders discussed how the role of CMO has become more dynamic, strategic and innovative to drive future customer experience.
Speaker:
- Seth Godin Entrepreneur and best-selling author
- Brian Solis Salesforce Global Innovation Evangelist
- Duri Alajrami, Chief Sales and Marketing Officer, Moneris
- Nicole Tapscott Mejuri Chief Marketing Officer
Host: Shachin Ghelani, Vice President of Marketing Canada, Salesforce
You can watch the dialogue Here In a limited time.
