Brian Solis was invited to keynote Istanbul Brand Week on the world stage.Below is a short summary of his speech Hubbard G.
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become a 21st century man
Brian Solis spoke on the brand experience theme “Century Human” at Istanbul Brand Week World Stage.
Solis points out that we should think of brand experience as a personal experience in the 21st century, and that it is vital that brands feel authentic and resonate with people in the digital world. In other words; creating a sense of “digital empathy” is critical by revealing factors of insight and promise of technological innovations such as personalization, data integration and artificial intelligence.
become a 21st century man
Brian Solis spoke on the brand experience theme “Century Human” at Istanbul Brand Week World Stage.
Solis points out that we should think of brand experience as a personal experience in the 21st century, and that it is critical that brands feel authentic and resonate with people in the digital world. In other words; creating a sense of “digital empathy” is critical by revealing the insights and promise factors of technological innovations such as personalization, data integration, artificial intelligence, etc.
