TikTok is becoming more and more popular around the world because social media applications provide a platform where users listen for an average of 52 minutes a day. Between dog and cat videos, side-by-side responses, and quick recipe ideas, there is a lot of automotive content.

A new study Uswitch.com According to the total number of views received by car manufacturers’ videos, reveal the top car companies on TikTok. As of April 2021, BMW topped the list with 17.6 billion views. The German car company has accepted the platform, developed their channel very early and created its own TikTok challenge to attract enthusiasts.

BMW’s rival Mercedes-Benz ranked second with 17.6 billion views, while Italian supercar company Lamborghini ranked third with 8.3 billion views. The most popular vehicles in Mercedes-Benz feeds are the S-Class, G-Class and CLA-Class. Lamborghini is the first super sports car manufacturer to adopt this platform.

The 20 most popular car brands on TikTok are:

  1. BMW
  2. Benz
  3. Lamborghini
  4. Tesla
  5. Audi
  6. Ford
  7. Honda
  8. KTM
  9. Ferrari
  10. jeep
  11. Toyota Chevrolet
  12. Nissan
  13. mini
  14. Porsche
  15. dodge
  16. Ram truck
  17. Rolls Royce
  18. Subaru
  19. McLaren

Despite the popularity of these brands, none of them can claim that their vehicles are the most popular on the platform. The most popular vehicles on TikTok are Ford Mustang has 3.9 billion views, Nissan GT-R (2.8 billion) and Toyota Supra (2.8 billion). Lamborghini is one of the three most popular brands in the top 20, with Huracán ranked seventh, Aventador ranked ninth, and Urus ranked 14th.

Uswitch blocks the most popular vehicles by analyzing tags that mention cars, trucks, and SUVs.

The 20 most popular models on TikTok are:

  1. Ford Mustang
  2. Nissan GT-R
  3. Toyota Supra
  4. Chevrolet Camaro
  5. Land Rover Range Rover
  6. Honda Civic
  7. Lamborghini Hurricane
  8. Subaru WRX
  9. Lamborghini Aventador
  10. Tesla Model 3
  11. Volkswagen Passat
  12. Audi R8
  13. Subaru BRZ
  14. Lamborghini Urus
  15. Toyota Land Cruiser
  16. Jeep Wrangler
  17. Toyota Camry
  18. Toyota Corolla
  19. Audi RS6
  20. Audi RS3

According to Wallaroo, a Utah-based marketing agency, there are approximately 1.1 billion TikTok users worldwide every month. In the United States alone, the company estimates that it has 130 million monthly active users.