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According to IDCGlobal investment in digital transformation technologies will reach at least $7.4 trillion over the next four years, which will be the first time that DX will account for the majority of IT spending – an estimated 53% of the budget.
Digital transformation is a set of methods and tools that modern companies use to optimize their operational activities, such as increasing their impact, providing differentiated services and improving performance. However, digital transformation is not just a new department of a company, it is definitely a game changer in the role of technology in the corporate environment.
This is why it is increasingly seen as the fourth industrial revolution.
“Don’t think of digital transformation as a technology project that needs to be done, but as a state of perpetual agility, ready to evolve according to your customers’ next needs, and you’ll be guided on the right path.” – Amit Zavery, Vice President and Head of Platforms, Google Cloud.
This is obviously an important topic with a lot to learn. For this reason, we want to share with you 20 people who can help you understand digital transformation and its topics.
Brian Solis
Brian Solis is a global innovation evangelist. He is also an 8x bestselling author, international keynote speaker and digital anthropologist. Forbes called him “one of the most creative and talented business minds of our time” and ZDNet called Brian “one of the leading thinkers in the business world of the 21st century.” For more than 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets and society. In his work, he humanizes technology and trends to help leaders gain new perspectives and insights and inspire new ideas to thrive in the future.
Why are you following Brian?
Brian’s research explores digital transformation, customer experience, experience design, innovation, the cognitive enterprise, and the “future” of industries, trends, and human behavior. His insight into the future of technology and business trends has made him the go-to resource for executives, media and market experts. He has published over 60 research papers and actively shares his work in industry-leading publications such as Forbes, ZDNet, CIO, eWeek, Fast Company, Adweek and Singularity University.
As a keynote speaker, Brian travels the world helping audiences embrace change, understand what’s coming next and why, and play a leading role in shaping the future they want to see.
Brian’s latest book, Lifescale: How to Live a More Creative, Productive and Happier Life is a research (and personal) based journey to help overcome the devastating effects of digital disruption.
You can follow Brian on the following channels:
LinkedIn: https://www.linkedin.com/in/briansolis/
Twitter: https://twitter.com/briansolis
website: http://www.briansolis.com/
