An SEO friendly website builder. 6 Features Ranked High [Review]

This post is sponsored by Tilda Website Builder. The views expressed in this article are those of the sponsors themselves.

Website builders have a bad reputation when it comes to SEO.

myth: There is a common myth among users and web developers that it is impossible to rank well on the SERPs when using website builders.

fact: This was true in the early days of website builders when they were basic and simple. In 2022, this will no longer be the case.

Today, SEO success mostly boils down to implementing the right strategy and optimizing your website using SEO best practices.

So when you choose a website builder, you need to make sure it offers a suite of SEO tools to make search optimization less fiddly and flag potential problems before your rankings suffer.

Tilda exactly that Search engine friendly platform.

Today, millions of users are using this platform to build websites and get awesome search results.

In this review, you’ll learn how Tilda can help optimize your website for success.

What is Tilda?

Tilda is a no-code platform for creating all kinds of websites – landing pages, company websites, online stores, etc.

It is the pioneer website builder that introduced the block mechanism, which allows users to create websites from pre-designed sections.

Now it is the leading platform millions of users worldwide.

Clean, organized, SEO-driven code

All websites created on Tilda have clean and well-organized code due to the block structure.

Clean code helps websites get indexed by search engines.

Pre-built, SEO-friendly block library

The platform offers over 550 professionally designed blocks in its growing block library.

These blocks include just about any element your website might need (menus, about us pages, features, pricing, etc.) and can be customized to your liking.

Intuitive editing in the visual editor.Tilda, February 2022

Intuitive editing in the visual editor

To keep your creativity flowing, you can take advantage of Tilda’s Zero Blocks – an advanced built-in web design editor that gives you the freedom to push boundaries and create unique blocks.

The beauty of Block Zero is that you can control every detail of your design, create advanced animations, use complex typography solutions, and more.

Work at block zero.Tilda, February 2022

How can Tilda help improve my SEO rankings?

Besides clean code and SEO friendly block structure, Tilda There is a lot that can benefit your SEO efforts.

1. Key SEO parameters that are easy to manage

The first step to being discovered on Google is to upgrade your core technical setup.

Inside the platform, you can handle many technical SEO elements.

In Tilda you can:

• Add title tags, descriptions, and keyword meta tags.
• Add H1, H2 and H3 heading tags.
• Install an SSL certificate for free.
• Create social media clips.
• Set redirect from “HTTP” to “HTTPS”.
• Set redirect from non-www to “www”.
• Add 301 redirect.
• Specifies a 404 error page.
• Set a user-friendly URL.
• Specifies the canonical URL.
• Add alt tags to images.
• Upload favicon.

Additionally, Tilda automatically generates robots.txt and sitemap.xml files.

So you don’t need to worry about managing settings to make sure search engines index your pages correctly.

2. Built-in SEO assistant

Search engine optimization can be very daunting to users, especially in the beginning.

That’s why Tilda comes with a built-in SEO assistant that can help you on your way to SEO success – even if you’re a stranger in the field.

SEO Assistant continuously analyzes the status of optimized content on all pages of your website.

It then outlines weaknesses affecting your site’s indexing and automatically publishes a personalized plan with helpful tips to help boost your online presence.

For example, forget to add an H1 tag or a user-friendly URL? Tilda’s SEO Assistant will let you know.

These recommendations are easy to follow, and you can easily follow them even if you don’t know what SEO is.

Tilda’s SEO Assistant.Screenshot of Tilda, February 2022

For more detailed help, you can browse Tilda’s Help Centerwhich contains numerous articles, manuals, videos and text guides on how to use the platform.

3. Mobile-friendly design

Mobile-first indexing is no longer a myth.

More and more users are using Google to search on the go, so mobile friendliness is an important ranking signal for Google.

Your website needs to be mobile friendly to rank well.

Tilda’s modules automatically adapt to any screen resolution, so there’s no need to optimize pages twice for tablets and smartphones.

Want more control?

Advanced Tilda users who want more control over their mobile site optimization can use Zero Block.

Zero Blocks allows you to make high-impact, personalized block changes for different devices, such as removing heavy images or animations that can affect page speed on mobile devices, adding elements that improve the user experience on tablet devices, and more. Zero block users will need to manually create blocks for each device.

4. Optimized page speed out of the box

Page speed is another important ranking signal for search engines.

Tilda allows your website to load fast, along with some next-gen perks.

Images are often the largest part of a web page, causing them to load slowly.

How easy is it for you to make images smaller and help your website load faster?

To help you achieve high page speeds, Tilda comes with Adaptive Image Processing Technology.

Long story short, Tilda will automatically reduce the total size of images you upload to the site by a factor of 3-7.

When you upload an image, the platform does the work for you.

It scales the images to the size of the layout container and converts them to WebP.

Compared to JPEG, this format can reduce image size by up to 35% without loss of quality.

Screenshot of Tilda.cc, February 2022

See, Tilda converts images to WebP with no quality loss, and the size reduction is huge.

Additionally, all images are hosted by a global content delivery network (CDN).

This reduces page load times by using geographically distributed servers.

For example, if a viewer is located in Berlin, they will receive the image directly from Germany instead of the US

Finally, Tilda enables lazy loading by default for all pages, which means that as the viewer scrolls down the page, images are loaded gradually rather than all at once.

This feature saves loading time and displays the beginning of the page faster.

Screenshot of Tilda.cc, February 2022

This way, the content on your website loads very quickly, even on mobile devices, which will cause search engines to like your website more.

5. Built-in statistics tracking

To track SEO success, user behavior and conversions on your website, you can integrate Tilda with analytics tools such as Google Analytics and Google Tag Manager.

At the same time, you can measure your website performance with Tilda’s built-in statistics showing basic parameters: page views, users, orders, conversions, mobile views and engagement.

Tilda’s website statistics.Screenshot of Tilda, February 2022

As you can see, Tilda has solid SEO capabilities and has helped millions of users improve their SEO rankings with a strong website.

To see an inspiring selection of Tilda projects, visit Made by Tilda gallery.

Сan Can I convert visitors into customers on Tilda?

Yes.

Healthy SEO will drive users to your website.

The next task is to turn them into real customers, and Tilda is helpful here too.

Baking Data Collection Form

Tilda captures visitor data in various forms – from email subscriptions to online orders.

Its block library includes a separate category with ready-made design options that you can customize just like any other block.

Tilda integrates with most common data ingestion services, including Trello, Google Sheets, Notion, Slack, MailChimp, Salesforce, Pipedrive, and more.

Plus, you can use the free built-in CRM to help manage leads on your Kanban board.

How Tilda CRM Works, Tilda, February 2022

Includes e-commerce functionality

Whether you’re running a small online store or a large e-commerce project, you can build it on Tilda.

The platform allows you to add shopping carts and connect payment systems such as Stripe, PayPal and 2Checkout to accept online payments in any currency.

The product catalog feature lets you add thousands of items, import and export products in CSV files, easily manage inventory, orders, and track store stats.

Product catalog functionality.Screenshot of Tilda, February 2022

Including Split Testing: Build Personalized Web Pages for Different Audiences

If you want to A/B test new website features or run a personalized marketing campaign, Tilda has you covered.

The platform features the ability to automatically show or hide blocks based on the user’s URL and geographic parameters.

With Tilda’s split testing, you can:

• Redirect visitors to specific pages based on their location. For example, visitors from France, Australia, and the United States will see different versions of the same page.
• Replace or change certain elements on the page Depends on the user’s location and URL parameters.

If you want to learn more about Tilda capabilities, please consider reading this guide.

Try SEO-friendly website builder Tilda

start using Tilda today!

You can build and launch a website with a forever free account or access premium features with one of the paid plans starting at $10 per month.

To discover all of Tilda’s features, activate a two-week free trial – no credit card required.

Create an SEO-enabled website on Tilda for free.

Image Source

Featured Image: Image courtesy of the Tilda website builder. Used with permission.