HTTPArchive checked the data of more than 13 million websites visiting e-commerce websites. This data provides insights about which e-commerce sites are the most popular and which types of sites use them. Although the most surprising finding is in the website performance category, the author’s conclusions about which are the best are meaningful.
Decrease and increase of e-commerce sites
The following statistics are based on nearly 14 million websites (including desktop and mobile versions) visited by Chrome users.
Between 2020 and 2021, the number of online e-commerce sites has increased. percentage All sites According to the collected data, e-commerce has actually shrunk by nearly 2%.
Increase in e-commerce platforms
The study pointed out that the number of detected e-commerce platforms has increased by a full 48% year-on-year (215 platforms compared with 145 in previous years).
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Nevertheless, WordPress is in an overwhelming leading position on all other platforms, with WooCommerce plug-ins occupying 30% of all mobile e-commerce sites.
Shopify ranked second with a 14% share, followed by the open source PrestaShop platform, with a 5% share of all e-commerce sites.
The chart below shows the percentage of e-commerce sites among e-commerce and non-e-commerce sites.
WooCommerce/WordPress e-commerce websites account for nearly 6% of all websites, Shopify accounts for nearly 3%, and PrestaShop accounts for less than 1%.
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40% of the top 10 e-commerce platforms are open source
Research shows that 40% of the top ten e-commerce sites are open source or self-hosted.
- WooCommerce
- PrestaShop
- Magento
- Store supplies.
60% of the top 10 e-commerce platforms are SaaS
The remaining 60% are software as a service (SaaS) e-commerce platforms.
- Shopify
- Wicks E-commerce
- Squarespace Commerce
- Big business
- Shop supplies
- General store
Top e-commerce platform measured by CrUX ranking
This year’s Chrome User Experience Report (CrUX) provides a ranking of website popularity.
Popularity ranking means that a website is marked as belonging to the top 1 million, below the top 1 million, top 100,000, and top 10,000 sites, measured by popularity.
This segmentation produced interesting analysis, revealing insights about the types of websites that use different e-commerce platforms.
Top 5 website popularity of e-commerce platforms
WooCommerce
WordPress WooCommerce is the most popular platform, many of which are among the most popular websites.
PrestaShop
Shopify
The top 1 million websites (in percentage) use Shopify more than all other platforms.
Magento
Magento seems to be very popular with enterprise-level e-commerce sites because more people use Magento in the top 10,000 than other platforms.
Vickers
Wix seems to be the choice for e-commerce local small business websites. According to the researchers, only 164 Wix e-commerce sites appeared in the top 1 million popular sites.
Almost all Wix-based e-commerce users are less than 1 million popular. Statistics show that the main Wix users are small businesses.
E-commerce platform for the top 1 million websites
WooCommerce is the most popular platform for the top 1 million websites.
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WooCommerce is closely followed by Shopify in second place and Magento in third place.
PrestaShop ranked fourth, and Shopware, BigCommerce and Salesforce Commerce Cloud ranked fifth, sixth and seventh.
Top 100,000 sites
Magento is very popular among the top 100,000 websites, and WooCommerce fell to fourth place. This reinforces the impression that Magento is a popular e-commerce platform and enterprise-level e-commerce website.
The study authors observed:
“When we considered CrUX’s top 100,000 sites, the situation changed dramatically. Magento is now the most popular e-commerce platform provider, with 1.21% of mobile sites.
Shopify remained in second place (0.88%), while Salesforce Commerce Cloud ranked third (0.63%).
SAP Commerce Cloud rose to sixth place in the rankings, indicating that enterprise platforms are more competitive in this field. “
Top 10,000 most popular websites
Top enterprise e-commerce
The top e-commerce platform has undergone tremendous changes at the highest level of the enterprise level.
Magento is still in the group, but it dropped from first to third.
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Top 5 enterprise e-commerce platforms
- SAP Business
- Salesforce Business Cloud
- Magento
- HCL Commerce (IBM WebSphere Commerce)
- Oracle Business
The author of the article was not surprised by the results, and pointed out that top enterprise e-commerce platforms are known for serving the high-end enterprise e-commerce market.
For example, Magento is owned by Adobe, and the company has released many high-end products aimed at the corporate market, so it is not surprising to see the brand aiming at this level.
The author wrote:
“All these platforms are generally considered to be very suitable for large enterprises.”
E-commerce speed performance score
The Lighthouse page speed performance score is surprisingly low.
Google’s page speed rating operates on a scale of 1 to 100.
A score of 100 indicates a high level of page speed and a positive user experience. A score of zero basically represents a trash can fire.
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The average page speed score of an e-commerce website is 22.
The study authors speculate that the pressure to add features has caused this low performance level.
The state of e-commerce platforms in 2021
No platform becomes the overall winner. Each e-commerce platform specializes in providing services for a certain level of e-commerce, and almost all focus on this focus.
WordPress is currently the leader of a series of e-commerce websites, but it is not the preferred platform for cross-category.
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Wix seems to be the favorite of small businesses, while other platforms focus on enterprise-level platforms.
The study authors pointed out that Wix customers are very popular among small businesses.
“No Wix e-commerce sites were found among the top 100,000 websites. Of the top 1 million, only 164 are on mobile devices. Almost all Wix e-commerce footprints are on sites that rank below 1 million.”
Although there are no clear winners, everyone, including e-commerce platforms, underperforms in the field of page speed.
Page speed and related user experience are where the platform can stand out and stand out.
But whoever wins the gold medal must strike a balance between page speed and functionality.
