Take a look at the elements that make up a high conversion registry, as well as some amazing registry examples.
Do you want to expand your email list?
The first step (and the easiest) to attract more subscribers is to optimize your email registration form.This form is not just a daily necessity to collect email addresses; it is an opportunity for you to easily register for email OK.
The optimized registration form can reduce friction in the registration process and attract more subscribers. On the other hand, poorly designed registration forms can create obstacles for potential new subscribers and reduce registration rates.
In this article, we will explain 10 best practices for building a successful email registration form, and look at some amazing examples of registration forms.
10 elements of a successful registration form (with examples)
1. Start with the goal
Without a clear final goal, you cannot develop a successful strategy for anything (including your registration form).
Why collect email addresses and expand the email list? WHO Do you want to attract to your list? Why do you want them to join? What do you want them to get from joining your email list?
Answering these questions will help you design a registration form to attract the right subscribers and motivate them to participate. On the practical side, knowing your goals will guide you in which fields you require subscribers to fill in and the messages you use in the form.
E.g, orIt is a digital agency that includes a registration form prominently on its website. The goal of their registration form is to attract potential paying customers, not just subscribers. For this reason, they…
- Make their form as frictionless as possible so as not to damage the conversion
- Include a field that asks the subscriber for the item to indicate the type of subscriber that should be interested in working with the agency
- Add a copy illustrating the possibility of continuing the relationship (“Let’s get started!”)
For a different example, let’s see Zendesk’s email registration form. Zendesk offers a free demo in exchange for registering their email list. This may mean that their goal is to train new subscribers via email and eventually convert them into paying customers (rather than requiring them to become paying customers immediately, as nebo does).
To support this goal, Zendesk…
- Strategically provide demos as their email capture to ensure that new subscribers are at least interested in paid products
- Reduce friction through a simple three-field form
- Ask the subscriber’s “work email” specifically to ensure that their email is delivered at work when the subscriber makes a software purchase decision
2. Important design
Your email registration form is a key point of contact with newcomers to your brand. Therefore, it is important that the form you design is consistent with the rest of your visual brand.Consistent branding has been proven to inspire consumer trust and even Increase revenue by up to 33%.
When it comes to your registration form, consistent branding means choosing fonts, colors, and design styles that match the rest of your online presence.
The one person who aligns her email registration form with the rest of the brand is Monique Melton. Her registration form uses her iconic bright pink brand color, serious fonts and optimistic messages:
3. Less is more
Asking subscribers for a lot of information can be attractive, because more information may lead to better segmentation or development of subscriber capabilities. However, when collecting information in email registration forms, we recommend the “less is more” approach.
Venture Harbour’s 2021 roundup The latest research on table length shows that, in general, shorter tables perform better than longer ones.However, there are Yes The situation is just the opposite. In some cases, longer forms convert better because these fields are interesting. In other cases, longer forms will lead to more subscribers, presumably because those who join are those who really want to join and they are willing to fill in multiple fields.
Bottom line? The length of the form depends on who your subscribers are. Use the “less is more” mentality in your registration form. If you include multiple fields, make sure it is for the benefit of subscribers, not just for your benefit.
For example, this example registration form from the “Star Trek” fan site trek Added a question about the subscriber’s favorite Star Trek. Although not “needed”, this is an area where subscribers will be happy to answer, so it helps provide a positive user experience.
4. Keep it simple
Make the messages related to your registration form as simple as possible.
Marketing experiment Test whether adding a more persuasive copy to the donation form of a non-profit organization will increase donations. Although sharing more benefits seems to increase conversion rates, the result is just the opposite. 28% of forms with more copies reduce The conversion rate is higher than the donation form without any persuasiveness.
An organization that keeps it simple is Los Angeles Conservation Association. Their registration form shows the information they need to know in a short paragraph at the top.
5. Mobile friendly
Make sure that your form can be easily completed on a mobile device. In 2020, 61% of website visits occur on mobile devices, So it’s likely that many subscribers will fill out your form on their smartphones.
The mobile-friendly form is responsive and adapts to the screen size being read, so subscribers do not need to zoom in or scroll to view all fields. To make your development team easier, please choose a simple one-column design.
Labelle Foundation Use responsive form design and adjust from their desktop version for clear presentation on mobile devices.
Desktop form:
Mobile form:
6. Good motivation
Consumers are accustomed to being asked to provide their email addresses from different organizations every day, and may be wary of providing their emails without good reason.Therefore, it is essential to provide a good incentive, also known as Lead magnetIn exchange for the subscriber’s email address.
Common rewards include discounts, free gifts, free downloads (e.g. e-books), quizzes or content upgrades.
For example, e-commerce website Farm flower Offer a 10% discount as a reward for subscribing to their list:
7. Clear drop-down menu or multiple selection
Drop-down or multiple-choice option fields provide a way to collect additional information from subscribers while making it as easy as possible for them to respond.
In addition, providing multiple choices means you can control the information that subscribers enter, which allows you to easily divide them into predetermined categories accordingly.
E.g, example Do a good job on their email registration form. They include multiple choice options for subscribers to choose the age range of their children. The role model can then easily divide subscribers into specific age ranges and use the emails that best fit that age range to target them.
8. Submit button
The submit button is the last step in the conversion process. This is a great opportunity to make registering your listing fun, branded or urgent-anything other than filling out boring forms.
Therefore, we do not recommend using the text “Submit” on the submit button. Instead, optimize this final conversion step with something that attracts subscribers and makes them excited about completing the registration process.
For example, in this example registration form, the copywriting company Damn write With button text that says “BRING IT ON!” Create a sense of excitement for signing up to her email list:
9. Double choice
A sort of Double choice This means that you ask the subscribers to confirm their email addresses before officially adding them to your list.
Adding double selection after someone subscribes through your form reduces the possibility of getting spam addresses on your list and increases your participation rate in the future. The extra step of confirming their email address means that only people who really want to join your list will appear on your list.
Usually, double opt-in is done via email after the registration form. E.g, Shopify Send this double opt-in email:
10. Easy to find
Make sure your registration form is easy to find on your website. Instead of hiding the registration form in the footer, we recommend that you place the registration form in a more prominent place, such as…
- In your website title
- In your website navigation
- As a popup
- Prominent part in the middle of the page
For example, podcast Enlightened executive Including their table in a large separate section on their podcast webpage, it is unlikely to be missed:
wrap up
The growth of your email list depends on the strength of your email registration strategy, which includes your registration form.
To create a successful sign-up form to drive conversions and attract participating subscribers, start by optimizing these 10 elements.
When you are ready to create your own custom email registration form, try our seamless Registration form generator.
