Heineken is the latest company to be criticized by an advertising campaign that celebrates those who have received Coronavirus disease vaccine.
In a promotional campaign posted on social media, Heineken’s promotional campaign portrayed a group of senior citizens having fun in bars, clubs and beaches, with the tagline “Night belongs to vaccinated people. It’s time to join them.”
Cheers for the vaccinated people. It’s time to join them. #FreshBeginnings pic.twitter.com/uKeYOWKuEH
— Heineken (@Heineken) July 8, 2021
In a statement, a Heineken spokesperson told wealth“Advertising” celebrates a group of vaccinated seniors being able to safely go out to enjoy bars and clubs and socialize again-this is what we all look forward to. “
But Twitter cried because Anti-vaccine On social media sites, they quickly called for a boycott of beer to promote the COVID vaccine.
Some anti-vaccineists took a stand against Heineken’s support for the COVID vaccine. They poured hidden beer into the sewers because they said: “No @Heineken’s #FreshBeginnings Good luck and cheers”, which is in line with the company’s Twitter Posts using the same hashtag for the campaign.
Goodbye last @Heineken‘In my refrigerator.Take time to see Heineken refresh some of the pipes in my house, other beer cannot
Nice to get rid of and cheer #FreshBeginnings No @Heineken pic.twitter.com/MU0bEvR5D7
— From the desk of NikP@EL (@npuk1) July 8, 2021
Others who called for a boycott tweeted: “I will never buy your beer again.”
Simply #Boycott Heineken @Heineken I will never buy your beer again. I’m sure there are more people than me… _ https://t.co/rJW36jNFx5
— #ImDone (@KrakowiAneczka) July 9, 2021
Another said, “Goodbye, Heineken won’t drink anymore.”
so sad
Goodbye, Heineken will never drink again.#Boycott Heineken https://t.co/pOlN7gGVEz— Jaipo (per platform) (@jaipo) July 8, 2021
Nevertheless, another anti-vaccine advocate called the ad “crazy, disgusting and disturbing vaccine propaganda.”
Crazy, disgusting and disturbing vaccine propaganda comes from #Heineken.
Now is not the time for vaccination, it is the time for all of us to get together, break some bread, and share drinks…
It’s just not Heineken.#Boycott Heineken pic.twitter.com/m5MbHHnglu
— Darren of Plymouth __ (@DarrenPlymouth) July 9, 2021
But not all reactions on Twitter were negative. One user called Heineken’s ads “great.”
Wonderful __ The best advertisement of the year!All these anti-addicts crying for it make it better_if you want #Boycott Heineken For this, you need to carefully master https://t.co/6kjlG6z7TL
— Meg (@megan_andrew) July 9, 2021
Another vaccine supporter said: “Good job Heineken-we like it.”
_ We saw #Boycott Heineken Trend: “Oh, no, what did they do?”
_ Just left and made one of the best ads we have seen in a while
_Good job Heineken-we like it https://t.co/Sfq6QMql3q— One Media Solution (@OneMediaS) July 9, 2021
Another supporter of the ad said: “It makes me want to drink Heineken even more.”
If I’m completely honest, it makes me want to drink Heineken even more! !bloody #Boycott Heineken trend_ https://t.co/6ocgPMoqtt
— Steven D _ (@Stevenssandbox) July 9, 2021
Heineken is not the only brewing company supporting the COVID vaccine.
Anheuser-Busch As part of the effort to get people vaccinated, free beer was provided to everyone in the United States, and Samuel Adams It is also proposed to buy beer for vaccinated people. Miller Lite Special T-shirts with a sleeve are sold to inject COVID, while several states are giving away free beer at a local brewery as an incentive to provide vaccines to residents, including New Jersey And Wisconsin.
