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If you want a guaranteed way to get more of your emails read, then pay close attention. We combed through the entire category of email autoresponder software and found the best of the best. This guide was made to give clear recommendations to get you started quickly. Sendinblue is best for most teams. It makes automation a snap, and not only for email but SMS messaging. Most users need emails to reach the intended inbox, right? Sendinblue gives you state-of-the-art technology that helps your emails get read by people that want to read it.
The Best Email Autoresponder For Most
Sendinblue
Best For Most
Create automated workflows with email, SMS, and live chat communications included. Advanced contact management, email heat maps, A/B testing, real-time statistics, send-time optimization, and more. A forever free plan is available. Simple and straightforward pricing starting at $25 per month.
At Crazy Egg we’ve worked with every email platform you can imagine. So, when we say Sendinblue is best for most use cases, it’s because we’ve seen it work first-hand. Autoresponder tools drastically improve your email marketing strategy. Making your emails more effective at making more sales.
Sendinblue’s multi-channel capability, easy drag-and-drop email creator, and advanced segmentation, your team can make each message count even more. Whether they’re going to prospects or existing customers. You will also have clear platform analytics. That you can use for A/B testing which goes a long way in helping you fine-tune your messaging. And adjust your strategies on the fly for improved conversions.
The 9 Best Email Autoresponders to Consider:
- Sendinblue – Best for most
- Hubspot – Best all-in-one CRM software
- Constant Contact – Best for feeding your sales funnel
- Moosend – Best for scalable automation
- Omnisend – Best email autoresponder for ecommerce
- GetResponse – Most flexible email autoresponder
- SendPulse – Best for multi-channel marketing
- Convertkit – Best for bloggers and podcasters
- VerticalResponse – Best for nonprofits
When Does It Make Sense to Invest In an Email Autoresponder?
Consumers like getting promotional offers and communications via email from their favorite brands. Furthermore, you can expect approximately $42 in return for every $1 you spend on email marketing.
So,if you want to make more money using email with less risk of blowing your marketing budget with nothing to show for it having an email autoresponder is a great investment.
Businesses (even if you’re brand new) should focus on developing an email strategy. And to do that, you need an email autoresponder.
They help streamline and automate email sequences that you can plan, write, and schedule in advance to save you time and give you the ability to show up in your audience’s inboxes at the right time.
If you have been cold emailing and not getting any results chances are your emails aren’t reaching the destination, and if you want that to stop you need a trusted provider to get you in the inbox.
From welcome emails and sales sequences to milestone celebrations, upsells, and abandoned cart reminders, email autoresponders are an excellent idea for businesses of all shapes and sizes. And will increase revenue almost without fail.
The bottom line: If you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an email autoresponder. Plus, most providers have a free plan you can get started with as well. So, there’s nothing for you to lose.
#1 – Sendinblue — Best For Most
Sendinblue
Best For Most
Create automated workflows with email, SMS, and live chat communications included. Advanced contact management, email heat maps, A/B testing, real-time statistics, send-time optimization, and more. A forever free plan is available. Simple and straightforward pricing starting at $25 per month.
If you’re looking for an all-in-one tool that helps you automate SMS (pre-paid pricing), live chat, and email marketing, Sendinblue is the best choice. All three communication methods are included in every package (even the free plan). This is what sets them apart from every other provider on this list and clear choice for most users looking to get started with an email autoresponder.
The other benefit of this is that you don’t have to pay separately or navigate any confusing pricing pages to get what you need.
With Sendinblue, everything is simple, transparent, and straightforward. Which every one getting started needs.
Every plan includes everything you need to communicate and personalize your message, convert visitors into leads, and continuously improve your processes. So, it goes beyond the basics of an email autoresponder.
Plus, you get access to features like:
- Email, SMS, and chat all in one place
- Customer and lead management
- Advanced contact segmentation
- Powerful marketing automations
- Landing pages and signup forms
- Email heat maps
- A/B testing
- Real-time statistics
- Send-time optimization
None of the options on this list combine such a powerful email marketing tool with SMS and chat included in every plan.
But keep in mind that SMS works on a pre-paid basis. So, you buy credits in advance and use them as you like.
Their free forever plan includes 300 emails a day with unlimited contacts and basic email autoresponder features. However, their paid plans are also extremely affordable for businesses of all sizes. Those plans include:
- Lite — Starting at $25 per month
- Premium — Starting at $65 per month
- Enterprise — Custom pricing only
Each plan also includes unlimited contacts and only limits the number of emails you’re allowed to send every month. This is quite different from the other options on this list since most providers charge based on the number of subscribers.
You can also buy email credits if you need to send more than your plan allows. SMS messaging depends on where your recipients live, and you can buy credits to send as many as you want to. Plus, your credits never expire.
Sign up for a free forever plan to take Sendinblue for a test drive today! And see why this best for most recommendation will change how you do business online.
#2 – Hubspot — The Best All-In-One CRM Software
Hubspot
Best all-in-one CRM
Email autoresponder and marketing features combined with a powerful CRM tool to close more sales. Send up to 2,000 emails with one automated autoresponder every month for free. Premium plans available.
CRM software goes beyond the basics of email marketing. However, it’s an important tool that lets you turn qualified leads into paying customers.
Email marketing is typically top of the funnel, whereas CRM software is for those leads at the bottom of the funnel, ready to make a purchase. So, if you don’t already have a CRM tool, Hubspot is an excellent choice.
And the best part? Basic email autoresponder features come included with a full-fledged CRM… for free.
On Hubspot’s free plan, you get:
- Up to 2,000 emails per month
- One automated email after a form submission
- Contact management
- Contact website activity
- Gmail and Outlook integrations
- Ticketing (for customer service)
- Standalone, pop-up, and embedded forms
- 200 real-time email tracking notifications per month
- Up to five reusable email templates
- Five canned snippet responses
- Drag and drop landing page builder
- List segmentation
So, you get a ton of features for free. However, if you need higher limits or more advanced features, you can upgrade to a paid plan starting at $50 per month.
Their other paid plans start at $800 per month and $3,200 per month. You can add new user accounts and more contacts for a small monthly fee, as well. So, you don’t necessarily need to jump to the $800 plan to manage a larger list.
If you only need autoresponder and email marketing features, there are more affordable options on this list. However, it’s a very smart choice if you need CRM features as well.
Sign up for a free forever plan to take Hubspot for a test drive today!
#3 – Constant Contact — The Best Email Autoresponder for Feeding Your Sales Funnel
Constant Contact
Best for Feeding Your Funnel
Get both powerful email automation tools, including trigger-based autoresponders, as well as list-building tools from Constant Contact. Whether you’re starting from a dozen email addresses or a hundred, this tool can help you grow your list and send better emails all at once.
Email autoresponders are only as effective as the list they work from allows them to be. So, why not get a tool that not only automates email sequences, but helps build your contact database as well?
That’s what Constant Contact can do.
This platform comes flush with a wide array of automation tools. Build out elaborate welcome sequences for new subscribers, create finely segmented drip campaigns, and set up custom triggers to keep prospects moving along their sales journey, all with Constant Contact’s Email Plus plan.
The autoresponder capability is no joke, but what if you’re starting with a thin list? Segmentation doesn’t do much when you only have a handful of email addresses to send to.
Not to worry—Constant Contact has list building tools to help you capture more leads until your sales funnel is bursting at the seams with prospects.
First, you can easily integrate Constant Contact’s signup forms onto your websites and landing pages. It takes no time at all to build and add a form, which can be fully customized. Not only can you set custom fields for any information, but you can also set behavioral triggers for when forms are displayed so it always shows up to visitors at the exact right time.
Plus, if you’re really starting from scratch, you can use Constant Contact’s AI-driven site builder to create a better home on the web for your business or campaign.
More of a trade show or in-person sales operation? No problem—you can add contacts with just a couple taps from your tablet or mobile device. Or, put the power in prospects’ hands by setting up text-to-join. All they have to do is send a quick SMS message and they’re in your list.
If you’ve already run into dead ends on how to build your list, Constant Contact’s helpline is available to help you strategize new ways to grow it. Just call 1-888-IDK-MKTG and you’ll be able to have a one-on-one call with a Constant Contact Marketing Advisor.
If your sales funnel is feeling a little light on leads, go with a tool that helps you send both better emails and more of them. Get started with Constant Contact today.
#4 – Moosend — The Best Email Autoresponder for Scalability
Moosend
Best Scalable Email Autoresponder
Trusted by Dominos, Gucci, and TedX. Advanced personalization, weather-based recommendations, visual automation editor, pre-built templates, and more. Pricing is based on the size of your list. Free forever plan available. Paid plans start at $8 per month up to 1,000 subscribers.
If you’re a fast-growth business looking for an email autoresponder that scales alongside your business, Moosend is a perfect choice. It’s incredibly affordable for small businesses and completely packed full of useful marketing automation features.
Brands like Dominos, TedX, and Gucci trust them to help them grow their businesses. And it’s way more than just an autoresponder.
From drag-and-drop email design to split A/B testing, Moosend offers everything you need to connect with and nurture your audience on a personal level from the moment they join your mailing list.
Furthermore, they offer specialized solutions for ecommerce, agencies, travel, publishers/bloggers, and SaaS businesses. So regardless of your industry, Moosend has something for you.
With your monthly subscription, you get access to powerful features, including:
- List segmentation and management tools
- Email automation templates
- Visual automation editor
- Website and user tracking
- Advanced personalization
- Weather-based recommendations
- Product recommendations
- Landing pages and templates
- GDPR compliant forms
- 100+ integrations
Plus, they offer video tutorials, an extensive knowledge-base, and live customer support on every plan, so you never have to worry about going through the process alone.
Moosend’s pricing is what makes it perfect for fast-growth businesses. It’s based on the number of subscribers you have on your list. So, as your list grows, the platform scales with you.
The free plan includes everything you need to get started (except landing pages and transactional emails). It’s a great place to start, but their Pro plan starts at $8 per month for up to 1,000 subscribers, making it extremely accessible for everyone.
They also offer an enterprise plan for large businesses with unique needs.
Sign up for a free forever plan to see if Moosend is right for you!
#5 – Omnisend — The Best for Ecommerce Stores
Omnisend
Best for Ecommerce Businesses
Platform specifically built to help ecommerce businesses make more money without adding extra work. Cross-sells, upsells, abandoned cart, conditional content blocks, behavior-based triggers, order confirmations, feedback requests, and more. Limited free plan available. Paid plans start at $16 per month.
Omnisend specializes in ecommerce marketing automation, making it the best solution for online stores of all sizes. The platform is tailor-made to help ecommerce businesses make more sales without adding more to their plate.
And according to their homepage, their automations produce 335% higher conversions compared to traditional email marketing campaigns.
With Omnisend, you can drive more sales with personalized and automated messages, welcome and nurture leads with a welcome sequence, and send the right emails to the right people at the right time with advanced list targeting/segmentation.
You can also pay a bit extra for SMS communications, as well.
Furthermore, they provide robust autoresponder features for customers and leads at every step of the journey from visitor to repeat buyer, including:
- Customizable forms and signup boxes
- Visual sales automation builder
- Behavior-based triggers
- Conditional content blocks
- Advanced segmentation
- Cross-sells and upsells
- Landing pages
- Product recommendations
- Cart abandonment
- Visitor tracking
- Order confirmations
- Feedback requests
The platform includes everything you need to automate your entire email marketing process to generate more revenue and build personalized relationships with the right people.
Furthermore, they offer one-click integrations with most major ecommerce platforms, including Shopify, BigCommerce, Magento, and WooCommerce. So, you can pull data you’re already collecting and use it to improve email targeting across your entire business.
Omnisend offers a limited free plan with up to 15,000 emails per month. It also comes with signup forms, landing pages, basic website tracking, and Omnisend branding.
However, it doesn’t include any automation features. And you also don’t get 24/7 support.
So, I highly recommend upgrading to a paid plan to access all of their automation features. Pricing depends on the number of subscribers you have, with plans starting at:
- Standard — $13 per month paid annually
- Pro — $80 per month paid annually
- Enterprise — Custom pricing only
You can also add an SMS subscription plan or buy individual credits with pricing based on where the recipient lives.
Sign up for a free 14-day trial to see if Omnisend is right for you!
#6 – GetResponse — The Most Flexible Email Autoresponder
GetResponse
Best for Flexibility
Trusted by more than 100,000 businesses with award-winning 24/7 customer support. Drag and drop email creator, automated customer journeys, behavior-based triggers, landing pages, and more for users in various roles. Paid plans start at $15 per month.
GetResponse is an all-in-one email marketing platform built to help you grow your audience, engage with customers, and make more money online with out having to hire huge team to manage it all. And more than 100,000+ businesses trust them to help them do just that.
Furthermore, they’re GDPR compliant, and they offer award-winning 24/7 customer support in eight different languages.
And the GetResponse platform is flexible enough to handle several different roles (i.e., entrepreneurs, marketers, managers, and enterprise companies) within any industry you can imagine.
With your subscription, you get a wide variety of features, including landing pages, sales funnels, list management, signup forms, analytics, automations, and more. However, their autoresponder features are second to none, with features like:
- Drag and drop email creator
- Pre-built design templates
- Advanced delivery options
- Mobile preview
- List and calendar views
- Automated customer journeys
- Behavior-based triggers
With GetResponse’s autoresponder, you can connect and build relationships with new subscribers, all without lifting a finger.
Plus, you can sell your products, recycle old content, celebrate milestones, and more.
Month-to-month plans start at $15 per month, or you can save 30% (at $10.50 per month) for a two-year contract paid in advance. The Basic Plan includes all of the autoresponder features and one sales funnel, unlimited landing pages, and unlimited lead funnels.
It’s an excellent place to start if you’re a smaller business or brand new to email marketing.
However, you’ll have to upgrade to a higher plan if you need more than one user or sales funnel. Plus, you get an automation builder with five workflows on the Plus plan.
Sign up for a 30-day free trial to see if GetResponse is right for you!
#7 – SendPulse — The Best Email Autoresponder for Multi-Channel Marketing
SendPulse
Best for Multi-Channel Marketing
Automate workflows with emails, chatbots, SMS, web push notifications, and Viber communications. More than 1.3 million users worldwide. Visual builder, form creator, A/B testing, subscriber ratings, and more. Pricing starts at $6.40 per month for up to 400 subscribers. SMS, push notifications, and chatbots are additional costs.
If you’re looking for an affordable way to automate your email processes and create chatbots for Facebook, SMS, or Telegram, SendPulse is an excellent choice. It’s a 5-in-one platform that combines email, web push, SMS, chatbot, and Viber communications.
And with more than 1.3+ million users worldwide, they’re one of the most popular multi-channel marketing platforms on the market.
Plus, their drag and drop email editor makes it easy to create beautiful, mobile-responsive emails in just a few clicks. And they offer more than 130+ pre-built email templates you can use to get started.
You also get access to their autoresponder features, including:
- Visual automation builder for SMS, emails, and push notifications
- Form creator (pop-ups, embedded, and floating)
- Advanced segmentation
- Split A/B testing
- Resend unopen emails
- Subscriber ratings
- Reporting and analytics
- Built-in spam checker
With SendPulse, you can easily set up automations for abandoned carts, purchases, registrations, custom events, confirmations, re-engagements, and more.
Plus, you can integrate SMS, chatbot, and push notifications into your automations as well.
Keep in mind that you have to pay for each type of communication separately. For emails, pricing starts at $6.40 per month. This includes up to 500 subscribers, and the price increases depending on how many people are on your list.
Alternatively, they also offer a pay as you go plan where you pay for a set number of emails. That plan starts at $32 for up to 10,000 messages.
Pricing for their other services varies on usage, with plans starting at:
- SMS messaging — $0.024 per message in the US
- Push notifications — $11.40 per month for up to 30,000 subscribers
- Chatbots — $9.85 per month for up to 1,000 subscribers
You can also try each communication method with a limited free plan before investing.
So, sign up for a free plan to see if SendPulse is right for you!
#8 – Convertkit — The Best Email Autoresponder for Bloggers and Podcasters
ConvertKit
Best for Bloggers
Turn casual visitors into lifelong, loyal customers with features like a landing page designer, unlimited email templates, visual automation and workflow builder, drag and drop email creator, and more. Free forever plan up to 1,000 subscribers. Paid plans start at $29 per month.
ConvertKit is an email marketing platform built by bloggers for creatives to develop their businesses, share their messages, make more money, and change the world.
From bloggers and podcasters to YouTubers, teachers, and authors, ConvertKit cares about helping you make a living doing what you love.
Like most of the options on this list, it’s more than just an email autoresponder. You can create complex marketing automations, send hyper-personalized content, and automate your entire sales funnel all in one place.
Plus, their visual automation builder is known for being intuitive and easy to use.
So, you won’t need to spend weeks learning how to use it.
As an email marketing platform, you get access to everything you need to turn visitors into paying customers, including features like:
- Landing page drag and drop designer
- Customizable email signup forms
- Email automations and workflows
- Landing page templates
- Intuitive email designer
- Unlimited email templates
With that said, it’s not the most advanced email autoresponder on this list. But if you’re a blogger or podcaster, it does everything you need it to without any complicated features you’re never going to use.
ConvertKit offers a free forever plan for up to 1,000 subscribers. With it, you get unlimited landing pages and forms, email broadcasts, and lead tagging/segmentation.
However, you don’t get any of the advanced automation features.
So, I recommend trying ConvertKit out for free until you decide if it’s a good fit. From there, you can upgrade to one of their paid plans to get access to all the integrations and advanced automation tools.
The Creator Plan starts at $29 per month for up to 1,000 subscribers and gets more expensive as your list grows. And they also have a Creator Pro plan starting at $59 per month with even more advanced features if you need them.
Sign up for a free 14-day trial to take ConvertKit for a test drive today!
#9 – VerticalResponse — The Best Email Autoresponder for Nonprofits
VerticalResponse
Best for Nonprofits
Send up to 10,000 emails per month for free as a NPO. Includes drag and drop designer, automated workflows for new contacts, pre-built mobile-responsive templates, list segmentation, basic analytics, and excellent customer service. Plus, save 15% on paid plans.
If you’re a nonprofit organization looking to connect with new visitors, VerticalResponse is an excellent choice. They offer a robust free plan (specifically for nonprofits) and a 15% discount for NPOs that use their platform.
The specialized free plan includes 10,000 emails per month with the 15% discount going to high-volume senders who need unlimited emails every month.
All you have to do is fill out an application form. Once they verify your 501(c)(3) status, they’ll add those additional email permissions to your account within two business days.
On top of that, you also get access to features like:
- Intuitive drag and drop email editor
- Contact list management and segmentation
- Automated workflows for new contacts
- An HTML editor to further customize your emails
- Pre-built mobile responsive design templates
- A stand-alone landing page
- Customizable popup forms
- Simple analytics and reporting
- Award-winning customer service
Those are their core email features that come with every plan. However, they also offer more advanced features on their paid plans as well, including unlimited emails, no VerticalResponse branding, automated followups, advanced reporting, and A/B testing.
Overall, VerticalResponse is dedicated to helping you make funding and donations go as far as they can. And if you need unlimited emails every month, their paid plans depend on the size of your list with pricing starting at:
- Basic — $11 per month ($9.35 for NPOs)
- Pro — $16 per month ($13.60 for NPOs)
Alternatively, you can pay as you go with email credits. The more credits you buy, the cheaper each email is, with the most expensive option starting at $0.025 per email.
Sign up as a nonprofit to take VerticalResponse for a test drive today!
Methodology For Choosing The Best Email Autoresponder
Now that you know my top recommendations let’s talk about what makes these options great and how to decide which one is the right choice for your business.
As you go through the process, don’t forget to think about these considerations.
The Size of Your List
Most email autoresponders charge a monthly fee based on the number of subscribers you have. However, others charge by the number of emails you send every month. Some even offer pay-as-you-go options where you can buy credits in advance.
So, it’s essential to consider your list’s size and how many emails you plan to send them.
Type of Business
All of the options on this list are fantastic choices. However, some make more sense for different types of businesses. For example, ConvertKit is best for bloggers and other creative companies that produce a lot of content.
And VerticalResponse is best for nonprofits, thanks to their unique free plan and premium discounts. Furthermore, Omnisend is specifically built for ecommerce stores.
Visual Automation Builder
Every option included here offers a visual automation builder. They make automating your campaign a snap.
It may help to think about the different types of automation you plan to create.
Then, layout how you can make that happen and ensure the email autoresponder you choose can do what you want it to do.
Forms and Landing Pages
Forms and landing pages are how you get people to signup for your list. Every option here consists of these in some capacity.
Make sure the drag and drop editor to build them has a low learning curve. But most also include templates you can use, so you don’t have to start from scratch.
Some providers may limit how many you can create. Be sure to carefully consider how many landing pages and forms you think you need. And choose a plan that gives you enough flexibility to do what you need.
List Segmenting and Management
Proper list segmentation means you can send hyper-targeted messages to the right people at the right time. This personalizes your emails, depending on where people are in the customer journey.
As a result, you can build better relationships and improve consumer engagement.
So, list segmentation and practical management tools are essential to maximizing your desired outcome from your list.
And they may call them different things (i.e., ConvertKit calls it tagging).
Make sure you choose an email autoresponder that lets you sort and manages your list how you want to so you can start sending hyper-targeted messages from day one.
Emails Limits
Some platforms limit the number of emails you can send on a daily or monthly basis. However, others limit the number of subscribers you’re allowed to have instead.
So, pay close attention to limits like these when making your final decision.
Sendinblue
Best For Most
Create automated workflows with email, SMS, and live chat communications included. Advanced contact management, email heat maps, A/B testing, real-time statistics, send-time optimization, and more. A forever free plan is available. Simple and straightforward pricing starting at $25 per month.
Summary
SendInBlue is our top recommendations for most users. They’re flexible, easy to use, and packed full of email autoresponder features you can use to grow and nurture your email list from day one.
However, different situations, industries, and types of businesses call for various software.
So, don’t forget to use the methodology we talked about as you go through the process of choosing the best email autoresponder for your business.
This article was written by today’s Daily Eggspert.
