70% of the public said that the rich must pay higher taxes to cover the cost of mitigating and adapting to climate collapse. Survey of 2,000 adults.
The same study also showed that a higher percentage of the public (75%) want the super-rich to focus their financial resources on issues facing the planet, such as climate change, before space travel.
This is a severe condemnation of the activities of space billionaires Elon Musk, Sir Richard Branson and Jeff Bezos over the past 12 months. After the recent COP26 summit, public concern about climate change reached the highest level in history.
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Jordan Greenaway, partner Transmission private, Said: “Research shows that a large part of the public believes that, whether right or wrong, some members of the billionaire class are out of touch with the problems facing the planet.
“This sentiment may pave the way for the public to call for a targeted climate tax on the lifestyles of the rich in the coming year.”
The study also pointed out that the proportion of the public who support tax increases to the rich to cover the costs of climate change exceeds the proportion of the general rich who support tax increases.
Mr. Greenaway added: “This result not only shows that the public wants the rich to pay more taxes. They feel particularly strongly about the price the rich are paying for climate change.
“This may indicate that the public believes that the causes of climate change fall disproportionately at the feet of the rich, whether it is because of their use of private jets or other reasons.”
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Nearly 80% of people over 65 said they believe that UHNWIs should focus their resources on the earth instead of space, compared with 66% of people aged 18 to 24.
Mr. Greenaway added: “We are increasingly advising our clients to stand up when communicating the steps they are taking to combat climate change.
“Many high-net-worth individuals (HNWI) are taking solid steps to advance the net-zero agenda, whether it is to make their business more sustainable, invest in environmentally-impact start-ups, or move their portfolio to ESG fund.
“But there are still people who resist talking about this event because of fear of being criticized. Although this anxiety is understandable, if many wealthy people continue to try to stand by, they will soon find themselves facing a wave of very public dissatisfaction.”
The survey was commissioned by Transmission Private, a leading communications agency known for providing reputation advice to many of the wealthiest people in the world. It is conducted by the voting agency OnePoll.
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Brendan Montague is EcologistThis article is based on a press release from Transfer Private.
