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Brian Solis to deliver keynote address at 16th Annual Drucker Forum in Vienna

Brian Solis will be the famous Printer Forum Held in Vienna on November 14-15, 2024.

The theme of this year's event is “The Next Knowledge Work: Managing New Levels of Value Creation and Innovation”.

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Brian Solis
Global Head of Innovation at ServiceNow, digital anthropologist and futurist, 8-time best-selling author

Futurist: Forbes calls Brian Solis “one of the most creative and brilliant business minds of our time.” He was recently named a “Top Futurist Speaker” by ReadWrite. ZDNet calls him “one of the leading thinkers in 21st century business.”

Brian helps audiences understand the evolving, complex landscape of digital trends and how they impact our work, markets, and businesses over time. Whether it's generative AI, AR/VR or spatial computing, web3, the metaverse, the Internet of Things, digital twins, or robotics and autonomous vehicles and systems, Brian humanizes each emerging wave of disruption, helping audiences understand the trends and See yourself effectively shaping the future. He helps people shift their mindset from feeling overwhelmed, confused, or scared to moving forward with curiosity, excitement, and imagination.

Digital Anthropologists: Brian was one of the first digital anthropologists in the industry, helping to define practices and humanize trends. He observes how technology changes people's behavior as leaders, employees or customers and understands their desires, values, how they make decisions and how they work.

Through this research, Brian helps viewers understand what different generations are feeling (Gen Y, Gen Z, Gen Alpha) and understand how technology has created supersets of people across generations with similar behaviors, interests, and desires. Brian calls these important groups “Generation-Connected” and “Generation-Novel.”

Now serving: Currently, Brian serves as Global Head of Innovation at ServiceNow. He is responsible for setting strategic direction and planning for ServiceNow's innovation and executive briefing centers in Silicon Valley, New York, London, Paris, Sydney and Singapore. In addition, Brian designs and engages with clients to advise on digital and business innovation strategies. He writes for leading publications, helping executives and clients understand technology and market trends and inspire business model innovation.

United Nations: Brian serves as a Special Advisor to the United Nations Global Innovation Team. He delivers workshops and keynote addresses on emerging trends and future scenarios, situational strategies, skills development, and culture and leadership.

sales team: As a global innovation leader at Salesforce, Brian has earned the reputation of a “CxO Whisperer” for his ability to translate changing technology and market trends into actionable strategies. He also has a deep understanding of the challenges and opportunities facing companies and helps leaders think differently about current priorities and investments to future-proof their organizations. Brian also works with leading brands to develop innovative pilots in service, learning and development, and commerce, including applications featuring digital humans, 3D/immersive shopping, and augmented reality-enabled e-commerce.

Brian is personable, approachable and charming. As one event organizer recently said, “Brian has a special gift for engaging people and helping everyone believe they can be part of the change.” The Conference Board put it this way: “Brian is the person we all are now. Futurists in need.”

He is an eight-time award-winning, best-selling author of more than 60 research reports on the future of business, work, digital transformation and innovation in industries including retail, healthcare, financial services, insurance and the public sector. He is currently working on his ninth book, which is expected to be published later in 2023.

His blog,, is one of the world's leading online business resources, with 800,000 followers. Brian has also contributed to FastCompany, ZDNet, Forbes, Techonomy, CIO, and Singularity University.

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