pass 21st Arkansas Business And Century Business Forum
Hall of Fame pitcher Satchel Paige once said: “Don’t look back; there may be something in your favor.” The futurist Brian Solis has the same belief, especially It is when it relates to the business and its needs to look forward rather than backward.
Solis believes that in this post-pandemic world, this demand is even more acute. He insists that companies should not aspire to return to the old normal, but must adapt to consumer behavior changes in what he calls the “new economy” . “-Just like in the new coronavirus.
“When (on the contrary) you have the opportunity to explore the different things you can do or the different things you should do, there is no need to try to look back and see what we did,” said Solis, who holds the global title.Innovative evangelist of cloud computing giants Sales Network.
In the July program of the 21st Century Business Forum, Solis shared his views on the impact of disruptive technologies and survival and prosperity in a rapidly changing era. Thought to conduct one-on-one interviews with leaders. The business forum is hosted by Arkansas Business and sponsored by CHI St. Vincent.
Solis told the host and author of the podcast Jon Gordon, Companies need to pay attention to the changes of people, especially when dealing with the pandemic. The pandemic has caused them to “digitize first” in the way they work, study, and shop.
Solis said that before the pandemic, companies may say they are consumer-centric, “but this may be more of a mentality.”
“Now you really have to design your business around consumers, because they won’t go back to’normal’; they will only continue to develop,” he said.
Solis stated that companies need to recognize this change so that they can create better experiences and build better relationships with consumers. Doing so will require companies to embrace the spirit of innovation.
Solis observes that the problem is that most companies “will find all reasons not to do something,” which is different from innovators, who shift from ideas to actions.
Nonetheless, Solis insists that the spirit of innovation and creativity “is in our hearts-they just need to be bent.” He said that they also need to practice, “This is the source of culture and leadership.”
Solis told Gordon: “This is an era of innovation, not only in business models, but also in ways of thinking, and how we work together and hope to move forward together.”
Solis said that since the next disruption is coming, it is vital for companies to meet the needs of changing consumers, and this “will be a choice.”
He cited a study by McKinsey Consulting, which showed that 75% of North American consumers tried a competitive brand during the pandemic, and 83% will stick to the brand after the pandemic.
Solis said that smart executives and competitors will “try to pull these customers away from you because they can.” He said the quick solution is “try to figure out why they left and why they are away from you.” , And adjust accordingly.
